Founded by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard, Veronica Beard launched in 2010 with a small line of dickey jackets. The idea behind this now-iconic brand signifier was its unique versatility. Start with a great-fitting jacket, and the options are endless, thanks to the brand’s collection of interchangeable dickeys.
The brand quickly became a mainstay of the contemporary market, expanding to include a full lifestyle collection of cool classics and elevated basics that speak to the multifaceted modern woman’s many needs. Now, nearly a decade and a half after the brand hit the scene, Veronica Beard makes its foray into the handbag world.
A Grand Debut
Launching today, February 1st, the collection has been thoughtfully designed to perfectly align with the Veronica Beard aesthetic. It includes 7 key styles in an array of sizes and colors, with prices ranging from $398-$698. Bags are designed with form and function in mind, bridging the gap between classic and everyday cool.
Key shapes include roomy totes, camera bags, and bucket bags, but the standout style is the Goody Bag. Crafted from canvas and trimmed in soft leather, offering a casual yet sleek mixed-media appeal.
The Goody Bag is the perfect example of the collection’s thoughtful design, as it’s compact yet roomy—ideal for daily wear. Function is also at the forefront of the Goody’s silhouette, with the option to wear crossbody, top handle, or over-the-shoulder bag.
Launching today, February 1st, the full range is available in Veronica Beard boutiques nationwide, via veronicabeard.com, and in select retailers.
