Alessandro Michele will forever be known as one of the great changemakers in fashion. Since his time as creative director at Gucci, he has been known for his unique designs, often playing with iconic house codes and modernizing them by mixing together aesthetics. In his latest take on a classic, the House introduces Gucci Pineapple, which is a playful collection of pieces that are part collegiate, part streetwear.

Introducing the Gucci Pineapple Collection

Designed to feel youthful yet refined, the primary focus of this campaign is men’s, but as Gucci has leaned towards more gender fluidity in the last few years, the collection can truly appeal to whomever. Recognized by its iconic Gucci GG Supreme print and classic Gucci Web stripe, bags and other pieces from the collection are juxtaposed with a pineapple and rose print, defining the collection and adding a playful, colorful element to an otherwise classic print. Distinctly Gucci à la Alessandro Michele, Gucci Pineapple is said to be inspired by noble families’ coats of arms and their signature element of historical flags.

The pastel print is complimented by deeper hues of blue and green, a contrast between the two worlds of streetwear and collegiate culture. Gucci Pineapple feels light-hearted, fun, and fresh, including a range of RTW and accessories. The pieces are presented in new campaign images designed to convey the collection’s overall light-hearted mood. You’ll want to book a vacation ASAP after viewing the images, and Gucci has you covered with the bags to get you there. The campaign, which was shot at The Colony Hotel in Palm Beach, perfectly encapsulates the mood with its vivid backdrops, bringing to life the bright pieces of Gucci Pineapple. Discover more below.

Shop Gucci Pineapple


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Fabuleux
Fabuleux
2 months ago

I would really like this collection if it didn’t have the WHAT’S INSIDE script. I feel strongly that we need to move on from these giant inscriptions ASAP. 🙂

Golden
Golden
2 months ago
Reply to  Fabuleux

I hate the ‘What’s Inside’ part too!! So disappointed because I love it otherwise.

Lisa
Lisa
2 months ago
Reply to  Fabuleux

I agree with you. The print is cute and fun, the inscriptions feel cheap and undesirable. Passing on this collection 🙁

Tâm
Tâm
2 months ago
Reply to  Fabuleux

I Agree! Please Remove Them!… Looking At You Too Marc Jacobs

psny15
psny15
2 months ago

This is such a fun and happy collection yet quite wearable 🧡💛

Thefashionableteacher
Thefashionableteacher
2 months ago

I really like the pink jacket.

Sandra Hohn
Sandra Hohn
2 months ago

Boring

BF1952
BF1952
2 months ago

Ah – Gucci for the Psych fans out there!

Latoya Grant
Latoya Grant
2 months ago

Fashion week Milan

Robert
Robert
2 months ago

Don’t like anything about it. Not the pineapples, not the inscription nor the colors

George
George
2 months ago

Apart from being ugly, the pineapple is the universal symbol for swingers and the text even down to the font used is a total copy of Off White (also ugly lol).

John Michael Jones
John Michael Jones
1 month ago

Gucci needs to wake up & reevaluate who’s running the show over there. Put me in charge & watch how merchandise flies off the shelves. I wouldn’t dress my dog in these items.

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