Tides are changing at Gucci, and the tides are (unsurprisingly) bringing in a new set of celeb fans, and yes, Hailey Bieber is one of those fans.
Bieber, ever a fellow designer bag lover, skincare mogul, and mama, knows what she likes and sticks to it. We’ve pored over her handbag collection a couple of times already, and it’s always interesting to note what bags (and brands) she loves—because she owns them in multiple colors!
And while Ms. Bieber has been photographed many times wearing vintage Gucci pieces, she’s rarely spotted wearing Gucci, but that’s about to change with Demna at the brand’s helm. If her first foray into the Gucci game is any indication, we’re in for a treat!
Hailey Bieber’s Gucci Moment: Sheer Elegance at GQ 2025
Last night, Bieber attended the GQ Men Of The Year 2025 (she’s also the November cover star) wearing a sheer tulle, all-over beaded dress—custom, of course—by Gucci.
While the sheer trend may be on the decline in favor of lace, it’s likely that Mrs. Bieber just revived the naked dressing trend back to its peak.
The star-studded event was held at LA’s Chateau Marmont. Still, all eyes were on Bieber, who paired the low-back dress, detailed with GG Strass crystals, with black underwear and the most stunning little Gucci satin evening bag, featuring a distinct Gucci Bamboo jewelry-like handle.










It is a beautiful dress but she appears to be incredibly uncomfortable in it! Hold things in place front and back. 😂
It’s hardly elegant to be visibly so uncomfortable of the lights turning your dress translucent that one hand is covering you chest whilst the other is covering your behind. If anything it highlights what an inappropriate choice that dress is for a pap walk.
The dress doesn’t fit. The shoes don’t fit. This is a big mess. Also, why does anyone care about this person? Her biggest life achievements is marrying someone famous.
No idea why she is famous
Did she pay for this article?
I don’t think any amount of money is worth cheapening one’s self like that, assuming she is paid to wear that dress.
She should have worn something else. It’s okay to change your mind and wear something that you’re comfortable in wearing.
Fabulous dress and so gorgeous piece but sadly not for everyone…..Would suit Hailey well or model figure.
Is her bag an older Gucci? Didn’t see it online