It’s no secret that Gucci is having a major moment lately. From celebs, models and it-girls to your everyday bag lover, the brand’s bags are some of the hottest you can carry right now. I myself am seriously crushing on all things Gucci, too. My love affair with the brand began innocently enough–once partial to other luxury brands, my world changed one ordinary afternoon a year and a half ago. I was out and about shopping–ok, window-shopping. I had zero plans to purchase anything that day, let alone a high-ticket item. Usually, I meticulously research and plan every pricey bag purchase, yet that day something very odd happened to me. I walked on into a Gucci store, fell in love, and walked out with a Soho Disco Chain Bag.

From then on, Gucci was seriously on my radar. Lately, its bags are consistently swoon-worthy, but there is one collection in particular that has really stolen my heart. Let’s all stop, take a minute, and pray to the handbag Gods for giving us The Gucci GG Marmont Handbag Collection. #ThankYou #Blessed

While I am 100% positive that my next big bag buy will be from this collection, I’m still unsure on the exact style and size that I want. As usual, I took to our Instagram feed for a little bagspo. And just like we are, Instagram, too, is hot for Gucci. Take a look at our favorite Gucci ‘grams below.

Gucci GG Marmont Collection
Shop the Full Collection via Gucci

by #danielbrunograndl #newyork #2017 #theurbanspotter

A post shared by Daniel Bruno Grandl (@theurbanspotter) on

Color magnet. Wearing @officialannasui look, vintage coat, @dear_frances boots, and @gucci bag ?? #NYFW

A post shared by Natalie Lim Suarez (@natalieoffduty) on

Kisses for Friday! ?

A post shared by Arielle Noa Charnas (@somethingnavy) on

???@hm coat @ysl tee #ootd #popofpink #details // identical coat via link in bio or

A post shared by Sara Azani ? Style MBA (@stylemba) on

Midday sparking with @netaporter ? #details // Shop both via or link in bio

A post shared by Sara Azani ? Style MBA (@stylemba) on

Decisions decisions #NYFW ?

A post shared by REESE (@nguyen1q) on

??? #liketkit

A post shared by Rach Parcell (Pink Peonies) (@rachparcell) on

#LFW I'm coming for you ? #liketkit #ltkxlfw #ltkeurope

A post shared by Emma Hill | EJSTYLE (@emmahill) on

Taking applications for Valentines ??@themarkhotelny #LoveMoreAtTheMark

A post shared by Laurie Ferraro (@theruecollective) on

Mission accomplished: beach found. ?

A post shared by SARAH BUTLER (@sarahstylesseattle) on

One of my favourite looks so far #nyfw17 ???

A post shared by Emily Luciano? (@emily_luciano) on

Snow Day Style ??

A post shared by The Eye Travels (@samantha_angelo) on

? #ItalianDays

A post shared by Chiara Ferragni (@chiaraferragni) on

Tell us below, which color/style combo is your favorite?

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Share Your Thoughts With Us

  • charlotte

    I’m not usually a gucci fan but I fell head over heels for the marmont matelasse shoulder bag. It arrived today and I absolutely adore it ?

  • Gigi

    So in love with each and every one of these!!!

    • Same… I want pretty much all of them!

    • Sara

      Ditto. Love each and everyone.

  • guest

    Loving the marmont line ?

  • Sandy

    Adore the Marmont everything, the shoes and the bags are amazing! I believe the Marmont shoulder bag will be my next purchase…or the camera bag version (such decisions)!

  • Heidi K

    I have the black camera bag style and love it! My next purchase will be the nude flap bag. I am in love with this line!

  • Vi

    I got the small black velvet and the small blue Ghost. They liven up my plain outfit.

  • Smithy

    Great bag. Great photos. The only thing I notice is the world is so focused on self-promotion and social media. As someone who is of the pre-Internet generation, I never cease to be baffled by this new world.

  • Maya

    I gotta get me one of those:))

  • emily

    I love the mini, not a huge fan of the small one due to the shape I wish it was more like the shape of the mini or Soho disco.

  • Yazi

    These are all lovely. I am deliberating between the red or black camera bag. I can see myself using for years.

  • Jess

    Finally got my hands on one. Paid full price but f#&K it! I got the GG Marmont matelassé leather shoulder bag in black, it’s the larger size and a but retro off Now we wait for GG to arrive in the mail. Does the GG remind anyone of CC in Chanel? Is that a coincidence?