Ferragamo

Maximilian Davis Hones in on His Vision at Ferragamo for Spring 2024

Bags are a continuation of new House codes...

Three shows in, Maximilian Davis has found his footing at Ferragamo. With each new collection, his vision for the storied Italian House becomes more concrete as he further explores the codes established in his inaugural season. His vision is refined and sleek; it’s contemporary yet classic, and his distinct aesthetic is said to draw upon the relationship between balance and tension. This season, Davis finds inspiration from a few places, but mainly, he draws upon the spirit of Italian and Caribbean dressing, noting that there are parallels between the two.

“I wanted things to feel a lot lighter, both in terms of fabric and construction but also in terms of how people want to dress. There’s a familiarity I have found in the Italian way of dressing and living: an effortlessness that feels very Caribbean. The idea of doing everything at your own pace, on your own time.” – Maximilian Davis

Graphic Lines Lend a Contemporary Feel

Ready-to-wear feels wearable and modern but interesting all the same. Shapes are mostly sleek and refined, with pops of color and flowy silhouettes sprinkled throughout for an added juxtaposition. When it comes to the bags, Davis chose to move beyond the Ferragamo Gancini logo, which has been widely used on bags and accessories for decades. Instead, he chose to forge on with the new House codes he has created during his short tenure at the brand. Shapes continue to feel geometric in form, with graphic lines lending a contemporary feel. Bags like the Hug are reinvigorated in high-shine patent and new hues, while the Fiamma Shoulder Bag revisits an archival Ferragamo lighter as its closure. View bags from the runway below.

Ferragamo SS 24
Ferragamo SS 24
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Ferragamo SS 24 Bags
Ferragamo Spring Summer 2024
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images via Ferragamo and Vogue Runway

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