I’ve been excited for Coach’s Spring 2015 handbags to arrive ever since I saw them at the brand’s runway show back in September; the collection felt modern and light-hearted, like it could bridge the gap between the brand’s longtime fans and the fashion-forward audience that Coach hopes to attract. The collection also includes the brand’s latest artist collaboration, Coach x Baseman.
The Baseman bags, which feature adorable little monsters, are the fashion bait of the collection, meant to appeal to a consumer group that watches runway trends and wants to buy things that are weird, distinctive and limited-edition. There has already been a notable response to these bags and the rest of the Coach x Baseman line, so it seems like cute beasties are a bet that will pay off.
For a more mainstream customer, the collection also debuts a new marquee bag style for the brand, the Swagger. It’s an East-West tote that currently comes in three sizes, and although it’s not innovating any new territory or starting any new trends, the execution and options are solid. In particular, the mini metallics are a lot of fun.
“Fun” is probably the best word to describe everything that’s going on with this collection, actually. The colors are pastel without being too sweet, and the details and embellishments elevate the bags without making the designs seem self-serious. For Stuart Vevers’ second full collection with the brand, there’s been a lot of growth.
Check out a selection of the bags below or shop the full collection, including shoes and clothing, via Coach.