First of all: It’s not Marc Jacobs, so everyone can quit bugging him about it. Second of all: We were correct to speculate that Coach might tap a former Mulberry creative director as heir to Reed Krakoff’s throne when he departs in the near future, but we just didn’t speculate about the right one. Instead of recently deposed Emma Hill, Loewe’s Stuart Vevers, who left Mulberry in 2008, will fill Coach’s top design spot, according to Women’s Wear Daily.

Vevers, a Brit who’s worked at brands from Bottega Veneta to Louis Vuitton, has an excellent European accessories pedigree and was even named the British Council’s Accessory Designer of the Year in 2006. After a stint at Mulberry that set the brand up for its current mass-market success, Vevers was tasked with relaunching Spanish leather good brand Loewe. In his time there, the brand has gone from a relative afterthought in the industry to showing well-received collections at Paris Fashion Week and placing the brand’s Amazona (above) and Flamenco bags in the hands of more than a few chic starlets.

With that history, Vevers does seem to have something of a particular touch for handbags, and it’ll be interesting to see what he does when given the enormous resources of a brand like Coach. Of course, with great power comes great responsibility – this will be Vevers’ most high-profile post yet, and Coach has an expectant and opinionated fan base like few other handbag brands within the industry. Coach’s bags also come in at the most accessible prices of any brand in Vevers’ career; I, for one, can’t wait to see how he translates his modern, luxurious aesthetic to a line of products that lots of people can afford to own.

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Share Your Thoughts With Us

  • The last time the name “Coach” appealed to me was in 1997. I always thought that they heavily used monogram to compensate their mediocre design. They got better over the past few years though, but still couldn’t convince me to even browse their collection. You’re right, Vevers managed to elevate Loewe through its understated elegant design, but still maintain its Spanish soul. Maybe he can and will elevate Coach name even higher… we’ll see.

  • Canuck65

    Loved what Vevers has done with Loewe – hope Loewe can find a worthy successor – any rumours?

  • thescm

    Exciting! I really like Coach, and I’m sure he’ll do a great job.

  • Karin bag4bag

    I have always had a fondness for Coach. They were the first ‘name’ bag I could ever afford and thus I still have a fondness and appreciation for a brand that considers a budget. I’d like to see them keep some old favorites with slight twists and introduce some new attitude with new designs, it will be exciting. I look forward to it !

  • Jillian

    I hope this will steer Coach to a more understated design that focuses on how exquisitely made their bags are (because Coach bags are really made of the finest leather and are beautifully crafted!)

    • jfm22

      I truly agree with you Jillian – I actually invested in the Classic Coach bags because of what you said. I love the soft buttery fine leather and it is well crafted. I also love their return/exchange policy — which I heard might be changing.

  • SpicedChrisTea

    This is so exciting — Even though I know Coach’s bags are exquisitely made, and the leather is SO nice; I can’t bring myself to buy one because of the brand’s image over the last 10 years ( completely snooty, I KNOW…)……here’s to hoping he can elevate the brand even further & come out with elegant designs that showcase that beautiful leather!

  • eli

    The amazona is amazing. Please please please do that with Coach :)