If you have a Twitter account, an Instagram account or make a habit of consuming Internet fashion news more than, say, once every three months, you’ve probably seen a picture of the Chanel Hula Hoop Bag. Hell, in the design’s short life, it’s appeared on this blog three separate times, not including the picture above. It’s the type of media-savvy move at which Chanel is so talented; a bold, photograph-friendly piece on the runway will get you an amount of attention and buzz on the Internet that is well-nigh priceless, in advertising terms.

As Rachel Strugatz explained in a recent article for Women’s Wear Daily, that buzz seems now to be so powerful that it’s even influencing buyers and, perhaps more importantly, brands themselves. Immediately following the show, Chanel made it clear that the bag was intended as a runway piece and would not be produced for retail sale; now it seems as thought they’ve reconsidered. Strugatz reports that because of the overwhelming response from the Internet, the bag will arrive at retail with the rest of Spring 2013 (including the smaller version of the Hula Hoop Bag).

No word on how much the bag will cost, but for such a high-profile item, it likely won’t matter. Chanel has tons of rabid fans and collectors for whom money is no object, and this is exactly the kind of recognizable, limited production, totally covetable piece that they’ll queue up to get their hands on, just so it can look impressive while displayed like a fashion hunter’s ultimate trophy in their huge closets. I can hear the waiting lists forming as we speak.

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Share Your Thoughts With Us

  • Joanna

    I honestly believe is a great bag but only for the runway.

  • fuchsiafury

    What a gimmick! And what a waste of lambskin! For a Chanel statement, I’d rather buy the 2008 Chanel bicycle with the quilted flap bags behind the seat.

  • FashionableLena

    If money were no object, I would buy it and display it as a piece of fashion art. I definitely wouldn’t wear it. The bag should only be worn on the runway.

  • pe.riche.

    For some reason, all I can think about daring to have this as a carry on item. It wouldn’t fit in the overhead compartments. I wonder if it would make it past TSA?

  • LaDon

    Unwieldy and ungainly!

  • Sandra

    Ok, on the runway I get it….but to actually want to purchase this bag to carry about the city is ridiculous. I get the idea of having outrageous showings for the runway, but I do not think it very attractive either.

  • Chele

    A definite miss for Chanel!

  • kth

    i am absolutely in love with this bag, especially for home decor and storage reasons, wow what a statement it would make! :D

  • i love it! it is alot like an andy warhol peice. people just don’t get it. and if you don’t get it, then it isn’t for you. what is astonishing is how far ahead the curve chanel is. i guarantee, next season similar items will appear from the other high end fashion houses, and dare i say prada. and when it does people will hail miuccia as a godsend, a visionary, a genius. and us that “get it” will just laugh and say… “so last season”. lagerfeld, his team at chanel and fendi, are true zeitgeists of the time.

  • Christina

    If I had the money, I would buy it. I love it. No, I would not carry it on the street, but perhaps store some fine items in it (jewellery? silk scarfs? In any case, something fancy and classy).

  • Amelia

    I wouldn’t carry it around personally but it would be a nice home decor piece.

  • Casey

    This is more of an art object than a handbag. If you think it’s going to hard to carry, then you’re probably missing the point of the item, since it wasn’t even intended to be sold in the first place. It’s to create an aesthetic for the show. Personally, if I had the money, I’d probably buy the small version as a collector’s item. Same idea, but less of a waste of space.

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