In many ways, 2012 doesn’t feel like all that long ago (ok, maybe I just don’t want to believe that I graduated college ten years ago, but I digress). However, it was, in fact, an entire decade ago. 2012 was the year we lost Whitney Houston and learned that Prince William and Duchess Kate were expecting an heir to the throne. It was also the year that the beloved Twilight saga came to a close. Handbag lovers, however, will remember 2012 as the year of the Chanel Boy Bag as we know, and love it today.
A Decade of The Chanel Boy Bag
While we’ve mused on and on about the Boy Bag over the last decade, it’s hard to deny that the Boy Bag remains a beloved part of the Chanel lineup, reimagined season after season in new versions, from fresh colors and sizes to novelty materials and more. Its popularity is nearly unmatched, and it reigned supreme as the choice for younger Chanel shoppers, all the way up until 2019, with the release of the Chanel 19 bag.
Before that, it was rare for Chanel to push a new release so hard, but the release of the Boy Bag was meant to capture a younger consumer, and capture them it did, quickly becoming an icon of a generation and an integral part of modern handbag history, signifying a new era for Chanel.
The Original ‘Le Boy’ Bag
While technically, the Boy Bag made its debut on the runway for the fall 2011 collection, it was later reinvented with the large CC logo closure that we know (and love) today, for Spring 2012.
Since then, the bag has appeared both on and off the runway in more iterations than possible to list here, but check out some of our favorites below, and join us in wishing a big happy 10th birthday to the Chanel Boy Bag. It stole our hearts all those years ago, and it doesn’t appear to be going anywhere anytime soon!