When asked about quiet luxury or stealth wealth, Loro Piana often pops into one’s mind. We can thank shows like Succession and the notion that logos are out in some people’s minds for turning to more subdued brands who offer luxury wares that only those in the know, well, usually know. It was also Tom’s scathing thoughts on ludicrously capacious bags that we may have to thank for the opposite of that: the small, luxe yet mostly unmarked, daily carry.
The Loro Piana Pouch bag has been steadily picking up in the celebrity and influencer world as of late, but Gigi Hadid put it on the map for a couple years now as it has been her personal go-to (in different colors). Sofia Richie Grainge also brought this bag to the limelight with her perfectly curated wedding looks, one of which included a cream version of this bag as well.
The It Bag of Summer 2023
The Italian company, founded in 1924, uses the highest-quality materials and is most known for its premium wool and cashmere products. Its bags follow a similar vein, one that is classic and refined. The Loro Piana Pouch Bag is offered in colored leathers, different materials, and a couple of sizes.
The design is similar to popular top-handle toiletry-like bags that we’ve seen gather appreciation and love as well. While I typically see this bag carried by the top handle, there is an optional shoulder strap, which I would definitely find useful.
The top zip-around flap opens easily to reveal your items inside, and the leather offers structure but also is soft enough to feel inviting and allows the bag to be carried for formal events to more informal daily carrying as well.
These bags aren’t the only bags the brand offers. In fact, there are quite a few more that I find myself drawn to. But I also plan to pop into the store while we are in Milan because if they have the right version for me, I may not be able to say no.
Discover the Loro Piana Pouch now!
Shop Loro Piana bags via Nordstrom and Net-a-Porter.
It looks like the Longchamp Le Pliage accessory pouch! LOL
And that’s why I bought the Longchamp one for my 13 year-old. She likes having a cheaper (but decent quality) version of my L19.
Can’t unsee it now! Haha!
My thoughts exactly!
It does! Only 100x more expensive. But super cute either way.
It’s so interesting that the most popular/coveted products from Loro Piana right now are some of their most recognizable styles—the Summer Walks/Open Walks and this Pouch bag—when the reason the brand has become so popular is because they’re discreet “quiet luxury”. To me it seems that people want to be quiet but not too quiet so that others won’t realize that what they’re wearing or carrying is actually super expensive and prestigious LOL
I totally agree!
It reminds me of a cosmetics pouch
Other than Gigi Hadid and Sofia Richie, who are these people?
I looked up Marianna Hewitt — thanks Google. Shout out to Purseblog and Google because today I found out who created/launched one of my favorite sunscreens.
I like this bag, in all its many iterations. Especially the wicker version!
The design looks like a Canal Street version of a Kelly Pochette with the top part hacked off then re-attached with an ugly zipper.
What’s with this “quiet luxury” phrase?
Definitely Longchamp
I love this bag! It’s similar to other brands with vanity pouches but this one is a more elongated shape and not logoed out, so I love it!