When Matthieu Blazy took over the helm of Chanel, it was clear the designer would breathe new life into the storied House. From the outset, he reimagined Chanel’s most iconic codes through a sharper, more modern lens — introducing us to a refreshed vision of the brand.
Blazy moved decisively, weaving his own aesthetic into the House’s heritage without abandoning its rich history. With this new direction comes a new wave of devotees — and one of them appears to be our favorite It-girl, Hailey Bieber.
We’ve followed Hailey’s bag game over the years. While she rotates through designers with ease (and has access to virtually every bag imaginable), she’s rarely spotted carrying Chanel. That may be about to change.
Bieber was recently seen with a brand-new Matthieu Blazy-era Chanel tote slung effortlessly over her shoulder — and we’re officially obsessed with this pairing.
After attending the Super Bowl with longtime friend Kendall Jenner, Bieber jetted to Sydney ahead of the Australian launch of her skincare brand, Rhode. As always, her off-duty style delivered.
Hailey Bieber Debuts Chanel’s New It-Bag for 2026
The style star paired a cool cropped trench by Magda Butrym with ankle-length trousers, a simple white tee and The Row’s Liisa pumps. In true HB form, this look is so simple but SO put-together and chic. The icing on the cake? Her sleek, black, brand-new Spring/Summer 2026 Chanel Tote.
Did HB just confirm the It-bag of the year? Is the classic Chanel tote SO back?
I don’t understand why she is famous same mentioned in any blog posts lol
I don’t think old people understand famous people/fame these days, but in a nutshell – she’s a Baldwin, a model, an influencer, the founder of a beauty company called Rhode – which gen z loves and adores, and she’s married to Justin Bieber.
I’m an old person who uses her Rhodes products and follows her fashion
She’s the daughter of a famous actor, who comes from a family of famous actors. She’s descended from two passengers of the Mayflower. She’s a famous model, and she’s married to a famous singer.
oh…. LOL still never heard of her… And except for being a supposedly famous model all the rest of it is just who she knows where she comes from… My positive thing to say is she looks very pretty and stylish not over pumped or ridiculous eyelashes or eyebrows so that’s nice to see …the bag bit ho-hum for me… I prefer my silver chrome Chanel GST
That bag looks enormous. You need strong shoulders. Does it come with a gym membership?
It bag? Looks like a basic black tote.
Flap looks a bit small in regards to the size of the bag, in my opinion.
Perhaps if they have a much much smaller version!
I’m live in Australia and HB has been in the headlines. She looks really uncomfortable to me, like all the attention is too much. Kinda surprising given she’s a businesswoman here to launch her brand.
Looks similar to the Kelly but with longer straps. Nice but too big. She does look uncomfortable. Hopefully, she has security with her $1B net worth.
She looks very stylish.
The bag is boring but the outfit is interesting. Hailey is very over rated but she has used her nepo baby status to become far richer than her parents with the sale of her cosmetics company.
I actually like the Balenciaga Rodeo bag so much more.
Moche de chez moch
Je parle de son sac😖