New Burberry is here, and if there’s one thing to be said from Daniel Lee’s debut, it’s that color remains an integral part of his design aesthetic. It started with the revival of the Burberry Prorsum equestrian knight, which appeared in Burberry’s new campaign in a bold, bright blue. That hue appeared throughout the collection, alongside other colors that will likely be Burberry’s new brand signifiers, like yellow and purple. Of course, the iconic Burberry check appeared throughout, on cozy outerwear in those exact hues and blown up on an exaggerated maxi plaid on knits.
“It’s change for me, change for the brand, and change for the positive thing.” -Daniel Lee
Burberry’s New Chapter
And just as important as the classic Burberry check this season? Florals. Lots of them; on outerwear, graphic tees, flowy dresses with rosettes, and more. As for the bags, they appeared as true accessories to the RTW, and from a first-look perspective, they look to be quintessentially British. Saddle-like crossbody bags in shades of purple, blue, and dark green appeared alongside maxi bags and carryalls outfitted with faux fur foxtails.
Overall, the collection feels inherently Burberry but still modern and fresh, with Lee re-exploring the traditional Burberry House codes through a new lens, something he has proven to do so well.
Take a look below at the collection images via Vogue Runway.