The announcement of Daniel Lee joining Burberry is one that excited the fashion world, as Lee made waves with what many dubbed New Bottega during his time with the Italian brand. Burberry’s deeply rooted heritage has never waned, and with a new creative director at the helm, many feel hopeful optimism with what’s to come from New Burberry.
While we wait for more of the new bags and items from Lee’s first collection to drop, there is a bag I have found myself coming back to and liking: the Burberry Lola Bag. Let me get this out of the way and say that I know some of you do not like the rebranded TB logo that took hold under Riccardo Tisci’s time at the brand. At first, I didn’t love it either. But logos are being reinvented across many fashion houses, and sometimes, it takes a bit to get used to a new logo and see if you really like it. The thing is, I have found myself liking many brand’s more simplistic shoulder bags with the newer house logo on the front, and the Burberry Lola is part of this group.
The Many Iterations of the Lola Bag
This is one of the first Burberry bags I began to see in the wild more, whether it be when I’ve been out myself and seeing street style or one of our photographers is doing so in different cities worldwide. I think this bag offers a nice combo of simplicity and plays on classic elements such as the Burberry check pattern and newness with the logo.
It also continues to be a big push for the brand, which means not only does the brand believe in the bag, but it is also a bag that is doing well for the House. There are different sizes, materials, colors, and renditions to round out the Lola family. As summer is still on my mind (while I sit indoors hiding from the insanely humid Florida heat), it’s no wonder my pick is this vivid turquoise toweling version. Also, if you were wondering what the T in the TB logo stands for, it’s Thomas Burberry (not The Burberry, which I’ve heard some reference!).
The signature check is cleverly integrated into this bag, as it is with plenty of other bags in the Lola family. The shoulder strap has a minimum drop of 10.6″ with a maximum drop of 19.7″, allowing for different carrying methods. I love this bag for colorful summer integration, but so many options are ideal for fall as well.
While we wait to see what is to come for Burberry bags under Daniel Lee, check out some of my favorite bags below!
I’ve been instantly skipping over any Burberry bags with that horrible TB (Tory Burch) logo. I don’t know what their design team was thinking coming up with that. Why would I spend Burberry money on a bag that most people think is Tory Burch? Can’t wait for them to get rid of it and get back to their classic styles.
That’s cos you buy bags for others to notice the logo
All logos are meant to be noticed by others. That’s the whole point.
PS: Don’t get hurt when you dismount your high horse.
I think of Ted Baker when I see the logo.
I can’t get pass the Tory Burch / Tuberculosis logo hardware.
I have 3 of these bags and they are great in size and versatility for dressing up or down. I also have a Tory Burch bag. I love my bags.
So happy to hear you love yours as well!
The logo is terrible.
Although my initials are TB, I wouldn’t buy this bag nor anything with this logo.
I guess I am an outlier. I fell in love with the new logo when I saw it. I love simple logos and always felt that the previous Gen logo was too busy for me. I have two pairs of sunglasses with the logo on it.
I found a beautiful sunset colored Lola that I wanted to buy, but the cross body chain was too short.
Bummer on the chain being too short! And I agree, I personally really like the logo – but clearly it isn’t for everyone!
I agree, it stopped awkwardly right under my rib cage instead of by my hip. I actually ended up finding a sunset colored kurt Geiger bag that had a similar look ans a better chain length.
Don’t know what any of you are talking about, this logo is lovely and the bags in person are great! I own one and now want another, thanks Megs!
The small Lola is Vivid Turquoise is horrendous. It looks like it was made out of a bath towel. The. medium Lola Bag in Natural might be the best of this bunch because the logo sort of blends in — same for the Medium Lola.