Since he was appointed Creative Director, Matthieu Blazy has explored Bottega Veneta’s history through a lens of his own. Honing in on the House’s incredible history in leather craft and its innovative spirit, Blazy has taken the brand to new heights without sacrificing its core DNA. That commitment to craft is what makes Bottega Veneta, Bottega Veneta, despite its changing hands. And craft is something that will always remain; it’s not a trend; it transcends generations.
“Craft is not a ‘trend.’ It is a timeless technology. The irregularities of handwork make each Bottega Veneta design unique. This for me is true luxury.”
This concept of timelessness remains incredibly poignant and relevant, especially as the trend moves toward high-quality pieces that possess a quiet elegance, which has always been the true essence of Bottega Veneta. That unique brand savoir-faire is explored in a new short film by Massimiliano Bomba, which allows an unprecedented inside look into the brand’s Veneto Atelier, located at Montebello Vicentino in northern Italy. It’s there that artisans work on some of the brand’s most beloved techniques, including a brand staple: Intrecciato.
Craft in Motion
Evocative of Bottega Veneta’s ethos and its continued commitment to quiet luxury, the film, titled Craft in Motion, showcases the exterior and interior of the stunning atelier, which is set in a restored 19th-century villa. But it’s not the setting itself, but rather the artisans and the work they do, that are the true stars. Craftspeople are shown working on handbags like the Sardine Bag, the Kalimero, the Cabat, and more. The film offers a unique perspective into the work that goes into the creation and technique behind some of the handbag world’s most beloved bags. This inside look provides a newfound appreciation for Bottega Veneta fans. View the film below.