Mulberry

Mulberry-Clifton-Bag-Red

We’ve been anticipating the retail arrival of former Céline accessories director Johnny Coca’s first bags as the creative director at Mulberry since he was hired, and their day has finally come. A selection of the bags are available for purchase on Mulberry’s website now, and fans of the brand will probably be relieved to know that their prices are in line with the old incarnation of Mulberry with which everyone fell in love.

Mulberry-Bags-Fall-2016-12

First, let’s cut to the chase and answer the question in the headline: Yes. Not only was poaching Céline‘s head of accessories the sort of buzz-worthy move Mulberry needed in order to bring some positive attention to the ailing brand, but the designer brought considerable handbag chops with him.

Mulberry Delphie Duo Shoulder Bag
Mulberry has faced some difficulties in recent years, but it seems like the brand is getting its groove back. The brand's classics are still there, but its also releasing new bags like the Delphie that are sure to lure in customers. This bag is fresh, sleek, and has a reversible front flap, which gives you two styles in one. You can either have the woven side showing or the smooth side; both are alluring. Mulberry Delphie Duo Shoulder Bag 3 Comments Read More
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Mulberry Bayswater Double Zip Bag

The past 18 months have been a long, strange trip for Mulberry, and at least one part of that journey got an equally strange ending last week. On Thursday, while every sector of the American fashion industry (including the press) was roasting turkeys in their hometowns, the brand named Céline’s Johnny Coca as its new creative director.

Mulberry-Cara-Delevingne-Bags

Word on the street is that there might finally be some good news in the pipeline for Mulberry. The struggling British brand, which has been without a creative director since fan-favorite Emma Hill left over conflicts with former CEO Bruno Guillon, is reportedly eying Johnny Coca, head of accessories design at handbag wunderkind Céline.

Mulberry Sales Decline

Despite debuting a line of more accessible bags to win back old customers and signing on Cara Delevingne to do a high-profile capsule collection and campaign, Mulberry’s fortunes still haven’t turned around. Earlier this week, the company issued a profit warning to shareholders after a 17% decline in sales in the first half of 2014, according to Women’s Wear Daily.

Mulberry Spring 2015 Bags 3

Mulberry’s various and sundry corporate challenges are well-documented and yet to be resolved, but London Fashion Week waits for no brand. For Spring 2015, the brand soldiered forth in a more subtle way than it has in recent years.

Mulberry Cara Delevingne Handbag Cake

Yesterday was Cara Delevingne’s 22nd birthday, and considering that she’s an international It Girl and supermodel from a well-to-do London family, you’d be excused for not knowing exactly what to get her. Mulberry, the brand that loves Cara the very most, did not seem quite so stumped; it got her an edible Mulberry Cara Delevinge Bag, bathed in black fondant.

Mulberry Tessie Bag

Not long ago, Mulberry publicly announced its intentions to alter its price structure and handbag offerings in order to try to stanch its recent sales slide, and now we’re seeing the opening salvo of those changes.

Cara Delevingne Mulberry Cara Delevingne Bag

Here’s model-of-the-moment Cara Delevingne, leaving her London home with a Mulberry Cara Delevingne Bag in tow. As you might have guessed, this bag is part of a namesake capsule collection that Cara recently designed for the brand.

Mulberry Lowering Prices

Fashion is an industry of rarity, but the news late last week from Mulberry may be the rarest thing we’ve seen in recent memory. On the heels of former CEO Bruno Guillon’s exit, the company has announced it will return to a price structure similar to the one it used before he took the helm of the brand two years ago.

Mulberry Willow Tote

It’s been a turbulent year for handbag favorite Mulberry. First, creative director Emma Hill left at the end of last summer, amid rumors that she and management weren’t exactly getting along. Now, word broke late last week that CEO Bruno Guillon has up and quit, ending his short run with the brand, which Reuters characterized as “turblent.” What happens from here?

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