It’s time to say goodbye to the Mulberry Alexa Bag. The design, which has been around since 2010 and inspired quite a frenzy upon its debut, is coming to the end of its lifespan as part of the changes being made to the brand’s accessories strategy under new designer Johnny Coca.
Last week, Mulberry released to shoppers Johnny Coca’s first handbag designs as creative director of the British label, and this week, the brand has debuted something that may prove even more interesting to longtime fans: the brand new Mulberry Bayswater, which is Coca’s take on Mulberry’s most popular style.
We’ve been anticipating the retail arrival of former Céline accessories director Johnny Coca’s first bags as the creative director at Mulberry since he was hired, and their day has finally come. A selection of the bags are available for purchase on Mulberry’s website now, and fans of the brand will probably be relieved to know that their prices are in line with the old incarnation of Mulberry with which everyone fell in love.
The past 18 months have been a long, strange trip for Mulberry, and at least one part of that journey got an equally strange ending last week. On Thursday, while every sector of the American fashion industry (including the press) was roasting turkeys in their hometowns, the brand named Céline’s Johnny Coca as its new creative director.
Word on the street is that there might finally be some good news in the pipeline for Mulberry. The struggling British brand, which has been without a creative director since fan-favorite Emma Hill left over conflicts with former CEO Bruno Guillon, is reportedly eying Johnny Coca, head of accessories design at handbag wunderkind Céline.
Despite debuting a line of more accessible bags to win back old customers and signing on Cara Delevingne to do a high-profile capsule collection and campaign, Mulberry’s fortunes still haven’t turned around. Earlier this week, the company issued a profit warning to shareholders after a 17% decline in sales in the first half of 2014, according to Women’s Wear Daily.
Yesterday was Cara Delevingne’s 22nd birthday, and considering that she’s an international It Girl and supermodel from a well-to-do London family, you’d be excused for not knowing exactly what to get her. Mulberry, the brand that loves Cara the very most, did not seem quite so stumped; it got her an edible Mulberry Cara Delevinge Bag, bathed in black fondant.