The fashion world was buzzing over news that Rihanna would be teaming up with Gucci. Rihanna is known for her funky style, young appeal, never ending legs, and brilliant voice. Gucci creative director Frida Giannini has said, “I wanted Rihanna on board with this project because she’s so young, so modern, and so iconic.”

Rihanna adds, “I have always been a fan of the Gucci brand and the products, especially their handbags. But most of all, I’m very very intrigued by what they’re doing with UNICEF. As an artist, I feel like it’s our duty to make it a better place if we can. I’m blown away by what UNICEF has been able to accomplish in Africa with the money that Gucci has donated to them. I’m very fortunate to be part of this wonderful collaboration.”

25% of all handbag proceeds from the “Tattoo Heart Collection” will benefit UNICEF.

What do you think of Rihanna for Gucci?

Image and news via Just Jared

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  • Sarah

    Weird commercial… she looks pretty though

  • Katie

    awkward.

  • Jane H.

    is that supposed to be a hula hoop?

  • Otter

    Ed Hardy? Yuck.

  • passerby

    chessy.. and i have always thought she is a big fan LV cos she is always photographed while carrying her lv bags.

  • Jasmine

    I got this catalog in yesterday. It may not be my preferred style, but whether you like this particular handbag or not it’s for a great cause. I don’t recall any other major designer doing such a great thing.

  • coco13

    I really don’t like it; bags aren’t much cop either.

  • cindy

    i think she looks good,i love her style she’s my singer an i also like gucci bags

  • dyjann

    Not a fan.

  • kenneth

    I like the music, not her looks and voice.
    Ugly Gucci bag. no style. they really turn down last couple years.
    I like Hermes and LV better.

  • stephanie

    well rihanna really rock it . gucci is so fly ,what ever they make it always stands out. and rihanna made that the bag pop even more.

  • bananaoranges

    While it’s for a good cause, the commercial is cheesy and the bags look like they just have a huge patch plastered over them. What is with the soundtrack? And why does it seem like she’s pulling her swing both ways or something…like that. So weird!

    Rihanna may be popular and may attract a lot of attention to this campaign but I think she’s too young and new to represent a luxury and historic (read: very old) fashion house.

  • Alex

    Different…but i like the bag

  • Janet

    Don’t tell me Ed Hardy wants to get into the handbag business.

    Thats just ridiculous.

    Who wants a hand bag that looks like a big messed up tatoo?

    Janet

    Your every day handbag girl

  • Julie

    i like it. I’d use it as an overnight bag or something… I couldnt view the video, they removed it.

  • KARIN

    I like it..alot! But, it is one of those things that is not for everybody. Not everyone can pull it off. She can!

  • watches123

    I received my watch today. It is great.
    Thank you.
    New York U.S.A

  • christy

    oh,what a nice design, i love it so much, but for me as a student, i can’t affor it now. anyway, me and my friends and my classmates are like shopping on line which is convenient and also can hunts for good products there.there one of the on-line shop is our favorite, we offen can buy nice bags there at good price, we are the fans of that shop
    http://www.mybestfashion.com

  • kathleen

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  • Ugg Boots Sale Free Shipping

    going home to the province for my mom’s bday!

  • Elvira

    ARG! Ed Hardy is awesome; and they have bags too, and they are awesome! I can’t believe someone has bagged them out! This bag collection by Gucci was quite something I thought. A very lovely person bought me the Tattoo Heart bag, and it’s GORGEOUS! And it’s for charity, what could be more important? So being as such it’s a special limited collection, if nothing else that should be enough for all you fashion snobs

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