I’ve been waiting for a pre-order of the Fendi Mini 3Jours to hit the Internet ever since I laid eyes on it in the brand’s Resort 2016 lookbook, and yesterday, my (somewhat modest) dreams came true.


Bag: Fendi Large Shearling Peekaboo Bag

Price: $7,250 via Net-a-Porter

Why It’s the Bag of the Week: I never thought of hugability as a criterion for bag-buying until just now.


Fendi has had something of an incredible run over the past few years. The brand’s bags have been popular since the days of the Baguette, but lately the Italian design house has shown a fantastic knack for anticipating trends and sparking new ones.


If every there were a bag destined for street style infamy on the bodies of Chiara Ferragni and Anna Dello Russo, it’s this one. For Resort 2015, Fendi is turning at least one of its perpetually sold-out micro bags into a hands-free belt, according to Women’s Wear Daily.

Fendi ecommerce launch

It’s somewhat rare for a brand not to have e-commerce in this day and age, but the luxury fashion industry still has quite a few holdouts. That is no longer the case for Fendi; just this week, Fendi.com opened up its online shop, including a large variety of the brand’s most coveted bags.


A couple months ago, I reviewed the bags from Fendi’s Resort 2016 lookbook and noted that many of the bags were hanging from thick, wide straps that were unlike those the brand generally includes with its bag.


The first run of the Fendi Karlito Bag Charm was so successful that I never actually saw one for sale anywhere, either online or in stores. The wait lists were long, and although Megs was able to get on one and get a Karlito of her own, plenty of people who wanted to carry the tiny, furry visage of Karl Lagerfeld were out of luck.

Since micro bags became trendy, Fendi has done the best job at making an itsy-bitsy-teenie-weenie bag that people really want. We’ve covered the Fendi Micro Peekaboo plenty of times, and it’s still a favorite of many.

Fendi By The Way Bag Pink Embellished

Fendi released its now-coveted By The Way Bag last year at this time. Fendi has been at the top of the bag world for a little while now, sticking to a handful of great styles and coming up with a different spin on each one every season.


First, Karl Lagerfeld was a human man. Then he was a bag charm. After that, an iPhone case. Today, Karl Lagerfeld is a handbag. Karl Lagerfeld contains multitudes.