First Chanel moved into online sales with its sunglasses, and following in its footsteps is Dior, one of the last premier-luxury brands to hold out on e-commerce. In a world where shopping online has become many consumers’ preferred method, it was only a matter of time before Dior took the plunge.
By now, you’ve likely all heard that Raf Simons has chosen to step down from his creative director spot at Dior, and while LVMH will undoubtedly find a talented and worthy replacement, I’ve been thinking a lot over the past week about how much I’ll miss the brand of cutting-edge femininity he brought to Dior’s hallowed iconography, and to the bags in particular.
If you’ve been as fond of Dior‘s handbags as we’ve been lately, we have some unfortunate news to share this morning. Raf Simons, Dior’s much-lauded creative director of 3.5 years, has decided not to renew his contract with LVMH, the brand’s parent company, according to an announcement made yesterday in Paris.
Pre-Fall 2015 shows seem like an extremely distant memory, but now that the bags are available in stores, its time to revisit them. Dior had never staged a pre-fall show in the past, but for its first one, the brand went all-out, flying the collection to Tokyo to court Japanese consumers and press attention alike.