Dior

Discover the Brand New Dior Toujours Bag

Launching today...

Maria Grazia Chiuri is one of our generation’s most imaginative designers, and her time at Dior has been full of beautiful work. She continues to meld classic Dior codes with a modern, feminine finish. With each collection she designs, both fashion and Dior fans alike are immersed in Maria Grazia Chiuri’s creative, imaginative world.

For Spring/Summer 2023, that world strikes an ideal balance between heritage and creativity, celebrating the mastery of Dior’s storied ateliers. It’s that mastery of craft, along with Dior’s incredibly iconic savoir-faire, that is apparent in the latest bag from Dior and Maria Grazia Chiuri. First introduced at the brand’s Spring/Summer 2023 fashion show today, the Dior Toujours Bag is finally here. Oozing the incredible Dior allure that fans have grown to know and love, the Dior Toujours is sure to delight, thanks to a simple but elegant design and its overall practicality.

Introducing the Dior Roujours Bag
Introducing the Dior Roujours Bag 2

The Details on Dior’s Latest

Defined by its relaxed shape and soft construction, the Dior Toujours Bag is distinguishable by its classic Cannage leather. Crafted in a maxi version on the Toujours Bag for a bit of added modernity, the classic D-I-O-R gold charms finish off the design. The silhouette is timeless thanks to its classic Dior motifs and contemporary at the same time.

The shape features an open interior, which is spacious no matter the size chosen (it’s available in small, medium, and large), and a leather strap closure secures the bag. The silhouette is further enhanced by CD hardware on the sides of the bag, which allows the sides to tuck in and change shape, an added modern touch. On each size, the leather handles can be adjusted using the small notches, allowing the medium and the large to be worn over the shoulder in addition to the hand-carried option. Available in black, beige, and white, prices are $3,500, $3,900, and $4,400 via Dior.

Discover the Dior Toujours bag now.

Introducing the Dior Roujours Bag 13
Introducing the Dior Roujours Bag 11
Introducing the Dior Roujours Bag 10
Dior Tojours Black Macrocannage
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ladyet
ladyet
11 months ago

These major design houses are suffering from a lack of creativity/innovation while jacking up prices by thousands of dollars. It’s nonsensical, and they will eventually reach a tipping point of losing their appeal.

Julia
Julia
11 months ago

I swear her designs are getting lazier and lousier at this point.

Sam
Sam
11 months ago
Reply to  Julia

Design itself isn’t new style in my opinion as I have seen exactly the same style / design from cheap casual label shops in the past. But I don’t this is her idea and it’s from Dior design team just like other brands.

Lori
Lori
11 months ago
Reply to  Julia

I liked it until I read your comment, and after mulling it over a bit, I think you are correct. Also, I feel like I have seen this bag before from YSL, Tods, one of the other brands??? But I do like a good Dior bag that works. And this one seems like a solid bag for everyday use.

Julia
Julia
10 months ago
Reply to  Lori

Im sorry for ruining the experience for you Lori. There was a time where dior’s bags had umph and gusto even if they were based off common silhouettes and I used to consider myself a “DiWhore”, but no longer. MGC is reeling out new designs each runway (not her fault) and because of this churning process, she’s (and her team) run out of ideas and creativity.

lalarey
lalarey
11 months ago
Reply to  Julia

i was thinking on first look that it was a copy of Marc Jacobs stam bag!

kemilia
kemilia
11 months ago

I am no Dior bag fan but I respect what the House Dior has done with fashion through the years.
However this bag is nothing but a basic satchel with the Dior leather pattern and the Dior charms attached, nothing creative about it at all. At a quick glance it could pass for a MZ Wallace bag but in leather.

Mar
Mar
11 months ago

I love it
Like a new version of Panarea tote

TKS
TKS
11 months ago

Looks like another plastic faux bonded leather PU bag that they are all doing now.

kalista
kalista
11 months ago

Soo.. Is Purse Blog being paid to write these articles? I’m sorry but you opened with how creative and imaginative Maria Chiuri is, and this bag is.. not. It’s just a basic utility shopper, design wise it’s not far different from LV neverfull, Goyard, etc. The quilting makes it pretty, but it’s not really a new design.

Kimberly B.
Kimberly B.
11 months ago

Am I the only person who thinks this is somehow the more modern ghost of the Dior (drawstring) Cannage bag? I dislike(d) that bag so much and imho, with the exception of a little tighter detailing and the top strap, well… I don’t care for this one either.

I agree with those who have compared it to the Marc Jacobs Stam and it also feels like a bag we’ve seen before from other designers as well.

It’s just not enough of a standout bag for me to want to rush out and buy it.

Passerine
Passerine
10 months ago

This is such a let-down. I remember seeing something similar (but much more appealing and finely crafted) here in a Dior runway report. But the journey from the runway to the stores really went off the rails. Reminds me a generic brand knockoff or something in a mid-priced department store. I wouldn’t pay $500 for this. A starting price of over $3000 is simply ridiculous. (Any PB readers from southeast Pennsylvania will understand how disappointing this bag is when I say it wouldn’t look out of place in the bag department at Boscov’s).

Janaki Subramanyam
Janaki Subramanyam
10 months ago

This shape has shown up in other places. I’m not a fan of slouchy bags as I like structure so not for me but I can see how it would appeal to folks who like a more relaxed shape.

Rosendo garcia
Rosendo garcia
10 months ago

I like Dior, but this bag does nothing for me, it seems lazy, and its just a tote, oh great Dior another leather tote, blah,