Dior Is Bringing back the Backpack

Combining functionality with Dior's distinct DNA

In the mid-2010s, backpacks seemed to be coming, well, back. The smart silhouette, once reserved for school children or travelers, began popping up in the collections of nearly every luxury brand.

In the early days of the trend, many quickly proclaimed that backpacks were too juvenile to be luxurious, but the backpack took off despite strong opinions.

This was largely due to their practicality; they’re hands-free, typically lightweight, and often, they were among the less expensive options in a designer’s bag lineup. The trend sustained itself longer than most thought it would, becoming a staple in many handbag lovers’ closets.

Still, the backpack’s ubiquity finally waned at the intersection of a new decade and a global pandemic, sending consumers into their homes for the better part of a year. The selection of backpacks began to dwindle, and while their shape would never really be out, the trend seemed to be over.

This season, Dior is bringing the Backpack back, and if anyone can convince consumers to wear a sack on their back, it’s Maria Grazia Chiuri.

Introducing the Dior Backpack

Aptly (and simply) named the Dior Backpack, this new shape for the House was imagined by Maria Grazia Chiuri and first seen on the Spring 2024 runway.

Combining a utilitarian feel with Dior’s storied savoir-faire, it offers that timeless Dior vibe with modern functionality. Leather straps are accented with chain details at the bottom, combining comfort and style.

Offered in Maxicannage, a contemporary take on a heritage code, and Dior’s iconic Oblique logo print, the bag is defined by its small gilded CD initials.

As for function, this bag offers multiple ways of carrying, from a removable top handle to hybrid adjustable straps that can be transitioned into a shoulder strap.

Like a traditional backpack, it is fitted with a drawstring closure, and though the interior is on the smaller side, it does offer a fair amount of interior space. Its elongated body can hold a long wallet, iPhone, and other miscellaneous needs.

The price is $4,300 for the Oblique Jacquard and $4,500 for the leather Maxicannage.


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