If you’ve been following Coach recently, you’re bound to have seen its adorable #coachpups campaign featuring Lady Gaga‘s frenchie Miss Asia Kinney, Ariana Grande‘s pup Toulouse, and Miranda Kerr‘s yorkie Frankie. The love people have for their pets is undeniable, and seeing Coach feature dogs instead of people is an adorable move for the brand.
Fashion shows are nice, but nothing beats getting to see new handbags up close; touching something, opening it up and putting it on your arm are the best ways to evaluate a collection. Luckily, we got to do just that yesterday with Coach’s Fall 2015 bags (and coats–just wait until you see the coats), and we think you’ll be just as excited about this collection as we are.
With Stuart Vevers at the helm, Coach is taking great strides in a new direction. A couple weeks ago, Coach hosted its Fall 2015 menswear presentation in London, and Vevers showcased a relaxed, effortless collection.
While Coach under Vevers offers a different direction than many have grown to expect from the brand, his collections so far have featured remixes of American originals with a personal spin.
We’re always interested in what’s going on at Coach. The brand occupies an important spot in the American accessories market, and its visibility to consumers across demographics means that Coach is often a consumer’s first introduction to the concept of luxury bags, and the moves that the brand makes can color many aspirational consumers’ perceptions of the industry as a whole.
Coach is the most quintessentially American of handbag brands and it always has been, even before Stuart Vevers arrived to explore traditional workwear and the American West with his first collection as Coach’s creative director. At the center of that collection is the brand’s newest marquee design, the Coach Rhyder Bag.