Name

Occupation

Social Handle

Tell us about your Ready To Wear line, what sets it apart in the fashion industry

How has your business model changed over time

Bag or shoe gal

Your most beloved bag brands are

Thatcher is a ridiculously adorable fluff ball. What is her highlight of the day

You are well traveled. What are some of your favorite places to visit

What question do you get asked the most

Which talent or superpower would you most like to have

Your favorite New York City spot for dinner

What brings you pure happiness

What is a quality you most like in a person

What’s In Your Bag

Transcript

Name: Misha Nonoo

Occupation: Founder and Creative Director

Social: @mishanonoo

On RTW: We offer smart and versatile pieces that take our customer from boardroom to date nights, weekend errands, holiday’s black-tie events and beyond. The Easy8 collection can be mixed and matched to create a multitude of looks for women who are constantly on the go.

On Business Model: In 2017, we swapped from selling wholesale to selling direct to customer through our on-demand manufacturing model. It took over eight months of quality testing, logistical training and software improvement to our backend but it’s something I am really proud of!

Beloved bag brands: Celine and Chloe all the way…

Thatcher’s highlight: Tummy tickles whilst I sit quietly and read a book at the end of a long day at work.

Favorite places to travel: I love travelling to Italy in the summer. Capri, Positano and Florence are just beautiful.

Most asked question: Whether Nonoo is my real surname… and yes, it is!

Talent/Superpower you most like to have: I wish I could teleport so I could visit my friends and family in London more regularly

NYC dinner spot: I love the decor in Tutto il Giorno and the spicy tuna tartare with marinated cucumber and avocado is out of this world

Pure happiness: Thatcher and a good cup of tea

Most liked quality in a person: Grit and determination

W.I.Y.B. My Smythson diary, Thierry Lasry sunglasses, a Swell water bottle, Elizabeth Arden 8 Hour Lip Balm and my iPhone

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