Color trends are hard to talk about because colors—and specifically what makes two similar colors different—are hard to describe. There's usually at least one color trend per season, and while this season it's definitely true red, in the past it's been burgundy or baby pink or neons. What's potentially coming next, though, is a bit more interesting: true, bright primary colors and their close relations, like the shades you'd find in an eight-pack of crayons.
With the exception of red, these colors pop up relatively rarely in clothing and accessories when compared to their softer or richer counterparts, like pastels and jewel tones. They tend to read as harsh and almost afashionable, probably because they're frequently used in uniforms, signage and other things that need to be noticed more than they need to be aesthetically appreciated. That particular sort of hostility to fashion's flattering codes has been a hallmark of designer Demna Gvasalia's work, first at Vetements and now at Balenciaga, so it makes sense that he'd be the first to really embrace them.
Where a buzzy designer goes, though, others are soon to follow, and we've noticed many brands picking up on this idea here and there. Check out 15 of the best examples below.