Well isn’t this…special.

Sometimes I wonder if doing stuff like the Dooney & Bourke Pop Novelty Horizontal Tote dilutes Dooney & Bourke‘s brand and ultimately hurts them. I know that they sell a decent amount of this stuff, but if they left the saccharine tween nastiness to Juicy Couture and spent more energy (and marketing dollars) on bags like this one, perhaps they would be able to cultivate a more stylish audience for themselves (and also, probably one with more expendable income). So why, oh why, do they continue to do this?



Really…why? That wasn’t a rhetorical question, because I don’t have any answers. The brand seems to vacillate so wildly between cutesy, schlocky crap for spoiled 12-year-olds and tailored, well-edited bags for grown women that it seems logical that some of the potential customers for the latter types of bags might be discouraged by the existence of the former.

I, for one, have never bought any Dooney & Bourke bags, in large part because half of their brand image is in such diametric opposition to my personal style. In essence, I don’t want to give the company any more money to fund the manufacture of bags like this one. I know they’d lose sales by abandoning this market, but they’ve proven themselves capable of designing bags that grown women would be proud to carry in the past – I simply wish they’d do it more often. Buy through Nordstrom for $195.

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