While there are a handful of premium designer bags that are always on the radar of handbag aficionados (think Louis Vuitton, Chanel, Bottega Veneta, Celine, etc.), there are always a couple of brands that are most talked about each season.
Currently, Loewe and Bottega Veneta are reigning in the handbag world, and whether they’re you’re favorite or not, there’s no denying that both brands have been incredibly successful in the last few years.
A Popularity Contest
The most popular brands among consumers tend to rotate, and I’ve been doing a lot of thinking about the brands that aren’t getting the attention they deserve. While Miu Miu used to be one of the brands that wasn’t top of mind for many, that’s changed as the brand continues to have a renaissance of sorts.
Style, quality, and functionality are the main factors I consider when looking for a new bag, and truth be told, far more brands fall into those categories than I often think of right off the bat. So what about the rest of the brands that fall to the side, quietly waiting in the wings for their handbag boom?
You know, the ones that check off all of the boxes you look for but somehow remain forgotten? Why aren’t we giving them a second look? Jil Sander is one of those brands for me. Consistently, my eye is drawn to the brand’s bags when filtering new arrivals on our favorite e-tailers.
Completely Underrated
Yet, somehow, I keep forgetting that the brand has been around for over 50 years. Sander’s vision began with quiet minimalism, and throughout its many iterations of change, that original brand DNA has remained. Currently helmed by husband and wife duo Lucie and Luke Meier, Jil Sander’s bags offer a refined, clean, minimalistic vision with a hint of unique style.
Thanks to the current trend toward both neutrals and more quietly luxe pieces, I have a feeling I won’t be forgetting about Jil Sander anymore. Which handbag brand do you think is the most underrated?
Ferragamo is definitely underrated. Their bags are so beautifully made and you never hear about about quality issues. Another quiet luxury brand.
I agree that Etro is underrated. I would add Tod’s to the list. IMO, Tod’s definitely fits the category of quiet luxury.
I came here immediately to write Tod’s!!! Love their leather and their craftmanship.
I am also very partial to Mulberry.
Yes to Mulberry. The Bayswater tote is the best work bag I’ve used and most complimented. I just wish it came with a sturdy shoulder strap
The Etro Vela bag is criminally underrated. I have one in the large size and I find the quality and artistry to be comparable to that of Fendi
Indeed the Etro Vela bag is way underrated.
Another is Primo Atelier, although it’s a niche brand.
Delvaux’s Tempete. It gives a classic silhouette in multiple sizes with crossbody/top handle carry options, has Hermes Kelly (or even Fendi Peekaboo) vibes without being a dupe, and can be found on the preloved market for a reasonable price. High quality and discreet.
Margiela for me!
I’m really appreciating Campomaggi.
I was drawn in by Beth Dutton’s woven hobo from Yellowstone. Stunning gorgeous leather made in Italy. The western look isn’t typically my thing but this hobo is so well made and the detail put into it is art. Definitely chic boho vibe. Pricing is good.
VALEXTRA for the win!