Few handbag topics elicit such strong opinions and responses as that of this question: logos, are they hot or not? Some people love them, others loathe them, but regardless of where you stand, the fact remains: almost every designer handbag will have some sort of branding on its body.

The topic of logos is rather broad – they can come in the form of an all-over logo print like Louis Vuitton’s classic Monogram, Gucci’s GG Supreme Print, Celine’s Triomphe Logo Canvas, or Dior’s Oblique Canvas. They can also come hot-stamped onto bags or appear as hardware finishes like Chanel’s CCs, Dior’s CD hardware, or Saint Laurent’s incredibly divisive YSL plaque.

What Do You Want from a Logo?

When it comes to logos, the opinions are strong, but when it comes to minimalist bags, the opinions are even stronger. On a recent post rounding up the best minimalist bags, one commenter wrote, “Sorry but these are too bland for me. I do like logoless bags but if I want something like these bags, I’m not gonna pay that much money.” Another reader echoed a similar statement, “agree most of them are not really interesting,” they proclaimed.

It seems that the balance between overly branded and bland and boring is a very hard one to strike. And, as consumers, we expect a lot from our bags. We are spending our hard-earned money, and we have every right to be picky and get what we want.

While the jury’s still out on if the perfect bag really exists, it’s time more designers started listening to what consumers actually want from a bag. So, let’s discuss; what is it that you wish designers would offer when it comes to logos?

Logos
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Fabuleux
Fabuleux
23 days ago

In general, I stay away from anything that has visible logos or branding on clothes, shoes, belts, sunglasses, etc. I find that it gives me a more elegant and elevated look. The only exception might be a small logo on athletic clothing—often inevitable with Nike for example. Though this is why I appreciate the usually discreet branding of Lululemon these days.

I’m okay with historic monograms/logo prints that have been in use for decades or even centuries (Goyard, Celine, Vuitton, Dior, Gucci, etc.). But ONLY for bags and luggage. Never, EVER for clothing.

I don’t think there is anything tackier than someone walking around in their Balenciaga logo-covered sweatshirt, big GG belt, Dior oblique sneakers, and LV monogram hat. And yet, I see that look ALL THE TIME.
Cringe.

This was a fun article to read though. 🙂

Daveloeweyou (#daveloeweyou)
Daveloeweyou (#daveloeweyou)
21 days ago
Reply to  Fabuleux

I don’t understand you. Do you like logos only if they have 50, 75, 100 years of history? If not, do you hate them?

Fabuleux
Fabuleux
21 days ago

I think I explained pretty clearly. 🤷🏻‍♂️

Daveloeweyou (#daveloeweyou)
Daveloeweyou (#daveloeweyou)
20 days ago
Reply to  Fabuleux

So, for you to understand, if Chanel or Hermes made a monogram print, you wouldn’t like…

Fabuleux
Fabuleux
20 days ago

Correct.

Tam
Tam
22 days ago
Reply to  Fabuleux

I agree with you! No Branding or Logos except on historic monogram prints, only handbags.

J B
J B
22 days ago
Reply to  Fabuleux

I agree … including the obvious designer overload which always looks tacky.

Ed B
Ed B
23 days ago
Reply to  Fabuleux

The most confusing to me are the t-shirts to be honest. Almost everything else I can write off as “that’s their style” or whatever, but the white t-shirts with giant logos on them are so odd. I did look at a few brands’ just to see if I’m missing some incredible fabric quality or something and…nope. Very basic cotton, not even a nice soft cotton for those I looked at.

And for myself I think I’m like you, I hate it in clothing, and for accessories there’s very specific ones I don’t mind. Most definitely not a hat oh my god hahaha I forgot those existed until your comment mentioned them

ela
ela
23 days ago

I am not a human billboard. I resent paying thousands of dollars and then having to do their marketing/advertising too.

Kimberly
Kimberly
23 days ago
Reply to  ela

Good point

FashionableLena
FashionableLena
22 days ago

I love logos. I wear and carry what I like. I’m not looking to be thought of as classy and elegant at all times. When I attend a string quartet concert at a fancy concert hall, I want to be elegant and classy as it’s what the event dictates. I won’t wear loud, obvious logos. If I see someone that is, do you, boo.

In my everyday life, I’m very casual. I don’t need or want a classy bag/clothing. Nor am I interested in that vibe. If someone thinks I’m tacky, loud, or ostentatious, I say thank you. You get my style. I would not, however, think someone tacky (see that word thrown about a lot in the comments) just because they are carrying or wearing logos. For me, it’s not classy, sophisticated, or elegant to judge a book by its cover. THAT to me is tacky.

Tam
Tam
22 days ago

How about this? Yes, “do you boo” . People can wear and dress how they want. Casual can look nice too. But there’s a certain level of styling and taste. Some got it, some don’t…..

Olivia Penzey
Olivia Penzey
18 days ago
Reply to  Tam

Nah, taste is subjective, I’m afraid.

MissC
MissC
23 days ago

I find the disdain for logos laughable, half of the people that buy designer products would not purchase them if they did not have a logo on them. I have seen so many high qualify dupes of nameless high end bags. I don’t mean knockoffs, I mean comparable bags at a fraction of the price. Still people pay 4X the price so they can have LV, CC, Dior etc on their arm.

J B
J B
22 days ago
Reply to  MissC

Hmmm I steer clear of designer goods with aggressive logos. It limits my use. I enjoy old Celine because of the discreet logo and can use the bags for everything without judgement or comments. On the other end of the spectrum I also enjoy LV because it strikes a chord dating back decades and I simply enjoy the fabrication…the iconic logo/design/canvas but I limit my use of LV to certain occasions. So yes we buy into the cache but I also buy into the design, craftsmanship and overall function of the bag…that brings me joy. No different then buying better quality clothing with better fabrics and tailoring with the label discreetly inside…no one knows but you but you just look more chic and put together.

Tam
Tam
22 days ago
Reply to  J B

I agree. I feel the same way. It applies to my life too. Discreet but a few tasteful logo items. My outfits only have one visible monogram pieces at
a time when I wear them.

ladyet
ladyet
23 days ago

Logos definitely have their place! But they’re arguably harder to get right! What I dislike the most is when companies slap a logo on something with no other reason design element (e.g., Chanel CC rainboots, YSL Icare tote). But that Dior Saddle pictured above is gorgeous, imo. It’s hard to boil down to an exact science.

BagsAPlenty
BagsAPlenty
23 days ago

Logos and the especial crazy of logomania (a trend popularized by black/Latino hip-hop and r&b artist) can be done tastefully and can be a curated look. It’s up to the dynamic of the styling and your own personality honestly. HOWEVER. These houses have gone mad relying on their logos! YSL is a prime example. Take that new 5-7 bag. Imagine it with a celine triomphe or LV plaque or with absolutely no logo on it! (The row half moon bag anyone?) I miss the days when you can craft an exquisite bag with unique silhouette or craftsmanship that makes it obvious where your bag is from! The logo-less bags have also become way too minimal missing elements of the maison’s savoir-faire. I think there’s a way to use materials and craftsmanship to display where a bag is coming from without having to resort to overt branding. Alaia I think is a perfect example, we know the Mina bag just from looking at it because of the laser cut holes; we also know the new coeur bag because of its popularity and the brand is pushing it as their new IT bag. Another note I have to make is…. I HATE the archival revivals that now EMBLAZON a new logo on them, the new Prada re-edition is exactly what I’m talking about. It was logoless before and then they added that tacky triangle in the clasp when it was perfectly fine beforehand.

Tam
Tam
22 days ago
Reply to  BagsAPlenty

Yes. Well Said!! Agreed

Ed B
Ed B
23 days ago
Reply to  BagsAPlenty

I so agree with the recognizability part. It used to be that you didn’t NEED a huge logo even IF you didn’t want to go under-the-radar. Peekaboo, Luggage Tote, etc., there are so many bags that if you WANT to be noticed for wearing a designer bag, it’s easy to do. The Dior book tote could have NOT had that giant logo and we still would’ve known from the stitching and design, Dior!

kalista
kalista
22 days ago

I have a neverfull in black epi leather, and someone once asked me why I would by a luxury bag without any visible logo. Me, and many people I know, like to have a small logo somewhere that works well and is integrated into the whole design. What is more important to me is that the bag has a distinctive look and quality that is recognizable. My Givenchy antigona is one of my best purchases ever; it is beautiful, very durable, and functional, with a subtle logo on top of the triangle.

Tam
Tam
19 days ago
Reply to  kalista

Well Said! I agree.

Klara P
Klara P
21 days ago
Reply to  kalista

I can imagine how pretty that black EPI looks. BTW, do you find it rigid for a tote? I bought a neverfull in EPI galet, haven’t used it yet. On first look it seems rigid… I am hoping it will grow on me. I bought it solely because it is in EPI.

Fabuleux
Fabuleux
21 days ago
Reply to  kalista

I love the NF in Épi leather. Very elegant bag and pretty rare overall.

J B
J B
22 days ago
Reply to  kalista

I wish I bought the black one … I would use it more.

Chris1011
Chris1011
23 days ago

I don’t mind subtle logos, but I hate seeing the original designer’s entire name splashed across the bag or the logo in neon-sign-like proportions and grade school colors (i.e., LV’s latest collaborative attempt to sell kindergarden-level crayon spotches as desireable design). The “LOOK at ME! ME! ME” cries for attention are very juvenile, desperate attempts to make someone feel, what? Important? Noticed? Worthy of attention? (and consider all the psychological implications that conjures). Elegance doesn’t require BIG NAMES ON EVERYTHING one wears, especially not all at one time. It speaks of that dreaded but proverbial “nouveau riche” gaucheness. Nope. A little is just enough, rather like food: A tasting menu offering a tiny bit of many experiences suffices when fashion designers are the chefs.

Moppetage
Moppetage
22 days ago
Reply to  Chris1011

Those polka dot LV bags bring a sense of fun, colour, quirk, of not taking themselves too seriously. They are also that particular artist’s signature pattern. I think too many mistake fashion for elegance. I’ll have enough time to lay around looking stately in a monotone suit when I’m dead, for now I want to wear things that make me laugh, or smile or are filled with colour. I’m fine with big logos even if I wear them in a slightly satirical way. Class is overrated. I’d rather have fun.

skye
skye
23 days ago

I like my YSL kate tassel bag with the OTT logo and tassel but that’s about the only logo bag I own, other than a vintage LV from the 90’s. I own Loewe, Chloe, Strathberry, Givenchy, Anya Hindmarch, and Mansur Gavriel – oh and Etro because their paisley is fun and you only know if you know. None of those bags have obvious logos on them.
If I had a lot of money, I’d buy Launer, Hermes, and the like – and if I bought Chanel then a reissue – although I do really like the Boy Bag for some reason even though it’s totally OTT. So yeah, logos can be fun but mostly my bags are logo-less or only have small logos like Givenchy and Chloe. Gorgeous design is what I like.

Antonia
Antonia
23 days ago

I don’t care for the name spelled out on something, but I don’t mind the actual logo…so for example, that Dior bag above….love the pattern of the name ‘Dior’ but I don’t care for the whole named spelled out on it, on top of the logo. It’s overkill. Also, I don’t mind a teeny tiny full name embossed on the side of a bag (like Polene Neuf) but that’s about it. Anything bigger and it just looks tacky.

Tam
Tam
22 days ago
Reply to  Antonia

Yes! Like the Marc Jacobs “The Tote” bag. I can’t even. It’s ruined because of that ugly print . That bag will look so much better with just a small Marc Jacobs label on it.

GG Pastel