Celebrity casting choices don’t often catch me by surprise – after all, most designer deck out their future ad girls in the brand’s wares for months before their partnerships are formally announced – but here we have Michelle Williams, starring in the ad campaign for two Fall 2013 Louis Vuitton Bags – the Louis Vuitton W Bag and the Louis Vuitton Capucines Bag.

The W Bag will likely remind many of you of the Celine Luggage Tote, with its flared gussets, double top handles and north-south central panel shape. The design chooses to over-emphasize the gussets in a couple of ways; first, by bringing them into the body of the bag itself, and also by outfitting them in contrasting Louis Vuitton monogram canvas on the ad version in particular. The W Bag is also available in versions that have tonal monogram at the gussets, but the contrast of print between the gussets and the body of the bag is ever-present.

The two preview ads we were given don’t depict the Capucines Bag, but longtime LV fans know what it’ll look like – the slim, trim shoulder bag with a long strap has an old Vuitton favorite, and it’s just the latest design to be reinvigorated as the brand looks to capitalize more heavily on its heritage to attract more high-spending customers.

The images, lensed by Peter Lindbergh, are pretty beautiful. I normally prefer actual models to do the work of models, but Williams looks gorgeous and has the kind of face that can do the subtly expressive work that big-campaign still photography requires. What do you think? This bag isn’t my favorite of the brand’s offerings, but I’m looking forward to seeing the images of the Capucines when the full campaign is released.

Michelle Williams Louis Vuitton W Bag 1

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Share Your Thoughts With Us

  • Lilly

    Usually not a big fan of bags with logos, but that one I love. Plus Michelle is just too gorgeous.

    • YES, right when I saw this campaign I was immediately captivated by the bag! It’s stunning!

      • shueaddict

        Same here !!!! Love the look and love the bag.

      • Alex Manigat

        Exactly! There’s something so young about it! LOVE <3

  • laura

    Don’t love the bag but it’s better than other monogram bags.

  • Handbaghandbag

    Wow, even LV is copying Celine….IMHO !

    • Edía Paff

      …srsly celine is not GOD its not like everything thats remotely square-shaped is a celine-rip-off. also, celine belongs to lvmh as far as i know so it stays in the family i guess

      • Handbaghandbag

        I disagree…. again IMHO !

  • wakh

    is the W bag out yet?

    • Kevin

      Yes, the bag is for sale. I was in the Aruba store when I saw the W bag in this particular color scheme, early July 2013. The price is steep though considering it is a limited edition release. If I remember correctly, it was ~$3,700 for this one

  • Michelle looks gorgeous here. Usually she looks so twee and soft-looking but I like that she’s a little edgier here. That said, I don’t see her as the type to carry Louis Vuitton monogram in her day-to-day life, so I was surprised by the endorsement.

  • Rashida

    I doesn’t remind me of Celene at all. I think it is quite lovely. I would purchase it for sure!

  • Guest

    She ought to put those hair and makeup people on retainer and have them follow her everywhere for the rest of her life! Who knew that THIS was hiding under her day-to-day mousy little doormat look!!?

  • IadoreLV

    Michelle Williams? Please! even an unknown model would have been better than that, this girl is booooooring!

  • Kathleen

    Historically, not a fan of LV bags, particularly with the LV splashed on them, but this bag, I love.