The New Louis Vuitton Soft Lockit

When the new Louis Vuitton ad campaign staring Michelle Williams came out, both the bags and Michelle were incredibly well-received. The standout bag of the bunch was a twist on a classic, the Louis Vuitton Soft Lockit. The new version seems to have lured in everyone, from the classic Louis Vuitton lovers to the skeptics, with its beautiful leather, softer sides and extremely elegant design.

The Louis Vuitton Lockit first appeared in 1958, and since its inception, there have been countless different versions. The newest rendition is the Soft Lockit, which features Veau Cachemire leather and comes in five color options for its first season: black, bright Framboise, deep purple Quetsche, soft beige Galet or delicate Magnolia.

The bag includes nods to the original Lockit design, including a curved top and LV padlock on the side. This new take on the classic has a modern twist, though, and soft, supple, lightweight leather makes this bag perfect to be carried by hand or with the optional shoulder strap. The interior is just as luxurious as the exterior, with Veau Velours leather lining as well as a zip pocket and two smartphone pockets.

Last week, we saw both Reese Witherspoon and Karlie Kloss carry the bag, and our obsession grew to new heights. Now we have more information for you on this highly coveted bag that is sure to be a major object of desire.

You must be patient for now. The Louis Vuitton Soft Lockit may be on the arms of A-list models and celebrities, but it won’t be available to the public until June. The bag will be priced at $4,150, and you can purchase via Louis Vuitton online or call 866.VUITTON.

Louis Vuitton Soft Lockit in Black, $4,150 via Louis Vuitton

Louis Vuitton Soft Lockit in Framboise, $4,150 via Louis Vuitton

Louis Vuitton Soft Lockit in Quetsche, $4,150 via Louis Vuitton

Louis Vuitton Soft Lockit in Magnolia, $4,150 via Louis Vuitton

Louis Vuitton Soft Lockit in Galet, $4,150 via Louis Vuitton

Michelle Williams Louis Vuitton Soft Lockit, $4,150 via Louis Vuitton

Reese Witherspoon Louis Vuitton Soft Lockit, $4,150 via Louis Vuitton

Karlie Kloss Louis Vuitton Soft Lockit, $4,150 via Louis Vuitton

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weaslgrl

8 years ago

This is the first LV bag ever that has actually tempted me — it’s gorgeous! I’ve never been an LV fan; its omnipresence and in-your-face logos have caused me to mentally devalue the brand (not entirely LV’s fault, because, knock-offs). So I have a hard time swallowing the $4k+ price tag for what I’ve been trained to perceive as a commodity. I think LV is headed in the right direction, but it will take time for people like me change their perception & be willing to shell out the big bucks that I save for Bottega or Hermes.

Sandy

This bag is fantastic! I love the look, the capacity that it will hold, the strap options, and the colors! I was saving up for a Chanel Boy Bag…but this bag is making me reconsider. I know the lockit has been around for some time….who thinks this version has staying power?

Mika

Reply to Sandy

Staying power doesn’t really matter. The bag has a classic and timeless look to it. Even if this style doesn’t catch on, it’s still a beauty to be used and loved by whoever owns it for a long time. I believe a classically styled and well made handbag transcends time and trends.

Guest

Megs, do you know if there will be different sizes released. The only reason I ask is that the bag Karlie’s carrying looks smaller than Reese’s and the advertisement. Maybe it’s just the angle, but to me the size looks different.

Reply to Guest

Karlie is 6’1, Reese is 5’1… same bag’s going to look different when carried by such different frames

Zezza

Pricey but devine ….. A timeless, elegant handbag …. You can’t beat a Vuitton

Rada

It’s a beauty. Vuitton has a potential hit here if they play this right. The price is steep for a slouchy and rather casual bag style. I suppose they’re going for a casual luxe vibe. I would’ve priced this in the mid to high 2000’s with the option of increasing the price for color blocked and exotic skin options. One thing’s for sure, this bag is covetable.

Rashmi

I agree with some of you here. It’s a beautiful bag but the price tag will not lure a lot of customers. In fact it may shoo them away. This bag should be in between 2800-3500 dollars if LV wants to make a ton of money. Or maybe the reason they’ve priced it so high is because they want to make it “Exclusive” I hope the LV team realizes this before it’s out on the market otherwise they might have to go the Mulberry route decreasing the price.

Reply to Rashmi

Precisely. 4k is a lot of money regardless of whatever demographic Louis Vuitton is trying to lure. The ubiquitous but still desirable Céline luggage tote started out at a much lower price point than it commands these days but that allowed people to actually buy it and with demand and luxe options, the price increased justifiably. Releasing the Soft Lockit which is a rather plain, albeit beautiful bag at 4000 is sort of Vuitton’s way of saying “we’re only letting a select few into our luxurious world”. That can turn off a lot of customers.

Edía Paff

actually the bag goes for 2880euros in germany and its kind of a normal price for a leather bag in luxury retail. you can buy it here already ;3

At a glance, I thought it was Kate Spade…

Webaj

I really liked the bag when I saw it in Saks in NYC a few weeks ago (so much for available in July) but I agree about the price. If it were priced around $2000 or $2500, the black one would have been mine, but for over $4000…well, that is almost half-way to a Birkin. At least I know a Biirkin will retain its value.

Lee

Reply to Webaj

Still very affordable price for rich and Chinese!!! Cheers!

Dylan Propst

Reply to Lee

What a classy thing to say…..

LucyBlakeesas

just before I looked at the receipt ov $8130 , I
didn’t believe that my sister woz like actualy bringing in money part-time from
there pretty old laptop. . there aunts neighbour has been doing this 4 only
about 22 months and at present repayed the mortgage on their appartment and
bought themselves a Chrysler . see here Moneyduties.COM

shueaddict

Looks like Reese W. has already gotten her initials on hers. Good for her! Looks like she’s milking her Oscar winner status for all it’s worth.

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