In a reminder that fashion is a truly global industry, Louis Vuitton debuted its Cruise 2017 collection in Rio de Janeiro, Brazil, over the weekend while most of America was grilling hot dogs, not contemplating global fashion or the coming Olympics, which will also be held in Rio. As you might imagine, the bags from the collection were just as bright and sporty as the location and timing would seem to imply.
In addition to two beautiful striped Epi Leather prints, the new collection features a couple of bags printed with images of men playing soccer, which is just about as Brazilian as you can get in handbag form. With those bags, Vuitton has decided to go a route that relatively few old European luxury houses have tried: see now, buy now. Half a dozen of the new bags, which are all fresh versions of "new classics" that creative director Nicolas Ghesquiere has introduced during his time at LV, are available immediately on the brand's website.
Check out the bags below; personally, I'll pass on the soccer dudes, but I love the blue-based stripes.