Many brands are looking at fashion post-pandemic from a new lens. Abandoning traditionalism for all things playful, quirky, and fun. Loewe’s latest collection oozes just that, and the brand’s new campaign brings playfulness back to life.
Loewe for All
For pre-fall 2022, Loewe tapped into its extended creative community, creating a dialogue between fashion and individuals of all ages. The rawness within the images highlights not only each unique character’s true personality and spirit but also the energetic ethos and heritage of Loewe itself. A bold collection of wearable, sporty pieces defines the collection, which is accented by wild textures and strong outerwear. Worn by the likes of actor Anthony Hopkins, model Kaia Gerber, Paralympic athlete Maya Nakanishi, Saudi Arabian musician Alewya, and more, the collection truly comes to life.
House Icons, Updated
As for the bags, House staples are given new life, both by those who carry them and by their defining characteristics. An array of new iterations, from color to metallic leathers, and a variety of sizes, appear throughout on favorites like the Amazona, the Flamenco, and of course, the Puzzle bag. Loewe’s most important motif, the Anagram, is also seen throughout, both in jacquard canvas and as exaggerated logos. It’s given a studded makeover on a new tote too.
Discover more below from the collection, coming later this year.
