Many brands are looking at fashion post-pandemic from a new lens. Abandoning traditionalism for all things playful, quirky, and fun. Loewe’s latest collection oozes just that, and the brand’s new campaign brings playfulness back to life.

Loewe for All

For pre-fall 2022, Loewe tapped into its extended creative community, creating a dialogue between fashion and individuals of all ages. The rawness within the images highlights not only each unique character’s true personality and spirit but also the energetic ethos and heritage of Loewe itself. A bold collection of wearable, sporty pieces defines the collection, which is accented by wild textures and strong outerwear. Worn by the likes of actor Anthony Hopkins, model Kaia Gerber, Paralympic athlete Maya Nakanishi, Saudi Arabian musician Alewya, and more, the collection truly comes to life.

House Icons, Updated

As for the bags, House staples are given new life, both by those who carry them and by their defining characteristics. An array of new iterations, from color to metallic leathers, and a variety of sizes, appear throughout on favorites like the Amazona, the Flamenco, and of course, the Puzzle bag. Loewe’s most important motif, the Anagram, is also seen throughout, both in jacquard canvas and as exaggerated logos. It’s given a studded makeover on a new tote too.

Discover more below from the collection, coming later this year.

Loewe FW 22
Loewe FW 22 10
Loewe FW 22 14
Loewe FW 22 20
Loewe FW 22 3
Loewe FW 22 4
Loewe FW 22 9
Loewe FW 22 8
Loewe FW 22 16
Loewe FW 22 15
Loewe FW 22 13
Loewe FW 22 6
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Nan
Nan
6 months ago

Does the toilet bowl plunger make sense to anyone? It makes me think they want the public to disregard this bag and dispose of it down the toilet. I’m so confused.

Nancy
Nancy
5 months ago
Reply to  Nan

I am trying to understand the concept, but I don’t get the bowl plunger.. I dont know what is the main concept of the campaign?

P. C
P. C
6 months ago
Reply to  Nan

Lol….

londoncalling
londoncalling
6 months ago
Reply to  Nan

I think it goes with the drain bag and coat

Sandy
Sandy
6 months ago

I like the marketing, love the pic of Anthony Hopkins! I have often though about purchasing a Puzzle bag, I find it so unique, yet to actually buy one. I am loving the sneakers too!

Jaime
Jaime
6 months ago

I just purchased the mini puzzle bag in jungle green. I received about 30 compliments that day. Its my only Loewe bag and I adore it. Also it fit a good amount iphone 12 max, small card holder, keys, lip gloss. Comes with a cross body strap too. Very impressed with the quality.

Ali
Ali
6 months ago

I bought a puzzle bag last year and it’s one of my every-day bags! So comfortable and easy. Great for travel, as it can be worn crossbody. I want another color! When my husband first saw it, he thought I got it at Target, though 🥴

Dave
Dave
6 months ago

All is fashion!!!! We have to put attention in the quality of the bags and the desing of the garments. In a seasonal campaign of any brand, the Creative designer and photographer play with the aesthetic. Then it may like you or not.
Finally, I miss the Cubi bag in leather.

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