This new designer has a bag that I can’t stop thinking about

Amanda and I have been talking about it quite a bit, but right now is such an exciting time for new bag brands in the under-$1,000 range. There are so many brands that are creating innovative designs, and I have become obsessive about finding them. I already covered some of my favorite brands to watch for this year, and one of the brands I included, I’ve become quite enamored with.

Enter Wandler, the Amsterdam-based brand that is now carried at Net-A-Porter and making waves in the handbag realm. I personally am in love with the Wandler Hortensia Bag. I included this bag in my roundup earlier this year, but the recent drop on Net-A-Porter has color combinations that have me swooning.

The brand was only established in 2017, and like many other new brands, it has received a good amount of footing via Instagram. I’ve spotted the bag on people’s arms on the app, and that is how I first got hooked. Each design is handmade in Italy, and the leather and colors appear impeccably well-crafted.

The shape of the Hortensia is very unique, and I think that’s one aspect that many new bag designers are honing in on: create a shape that is entirely ours. Because of this, when I see the almost half-moon shape of the bag, I immediately recognize it as Wandler. I haven’t seen this bag in person, so I’ve reached out to see if I can get a press sample to review, but dimensions seem to hit that perfect-everyday-bag range (23.5cm H x 34cm W x 6cm D). There’s a top handle or an adjustable shoulder strap, which to me is typically a must, and the interior has two compartments to keep your belongings organized.

There are a couple Net-A-Porter exclusive colorways which I am swooning over, including this pink version which is a tri-color combination of pink, blush, and sand, and there’s this neutral option with sand, taupe and white leather, and this blue version which is just dreamy. Another option I love is this mint hue because it looks refreshing and then there’s this light pink, burgundy and sage trifecta that’s divine.

Shop all Wandler bags at

P.S. Please consider supporting our small, bag-loving team by clicking our links before shopping or checking out at your favorite online retailers like Amazon, Neiman Marcus, Nordstrom, or any of the listed partners on our shop page. We truly appreciate your support!

Share Your Thoughts With Us

Now Trending

Featured Articles

PurseBlog Asks: To Buy (or Not to Buy) a Classic Chanel Flap Bag
Why does this feel like the hardest decision ever?
Closet Confessionals
Closet Confessional 24: The Young Lawyer Who Loves Hermès And Is Finally Able To Fund Her Own Collection
Though her parents used to gift her all of her bags she’s quite self-aware of her privilege
Buzz Worthy
I Can’t Stop Thinking About Buying a Polène Paris Bag
This Parisian brand has me saying oo la la…
Join 135,000+ enthusiasts and sign up for our newsletter