How often do new brands pop up that are not only fun but also affordable? We all know the answer to that question: Not often. With most lower-priced brands, not only does quality suffer, but so does design. While I have not seen handbag newcomer R&Em in person yet, I can attest to the fact that the designs are eye-catching. And that is half the battle.

R&Em will be exclusively carried at Macy’s department stores and starting February 23rd. The line is meant to capture your attention with its fun, flirty and friendly appeal.

The face behind the inaugural collection for Spring 2011 is well-known style blogger Keiko Lynn. Her style flows perfectly with the R&Em vibe, which is fashion forward and playfully chic. The collection’s prices ranging from $15 for small goods to just over $100 for larger totes. In an accessory world where $1,500 has become the norm for many of us, this kind of price point is a delight.

Of course, with that kind of price point, you will not be getting leather. Rather R&Em has chosen to use denim, canvas, raffia, and faux leather in order to keep the designs accessible. Almost everyone has a few less-expensive bags in her closet, and as long as a design is something I can imagine myself using, I’ll consider any price point.

If you are in NYC, pop into Macy’s Herald Square tomorrow, February 23rd at 5pm, to meet Keiko Lynn for the in-store launch. And if you can’t make it tomorrow, the line will also will be available at Macy’s online.

P.S. Please consider supporting our small, bag-loving team by clicking our links before shopping or checking out at your favorite online retailers like Amazon, Neiman Marcus, Nordstrom, or any of the listed partners on our shop page. We truly appreciate your support!

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