Chanel’s latest big push is here, and it’s, fittingly, called the 22 bag.
Last October, Chanel presented its spring 2022 collection and it felt fresh, fun and light—a much-needed distraction from the global issues our world was facing. The collection itself was inspired by the art of the fashion show, and as a whole, it exuded the fun, light side of fashion we all craved. Models were shown on the runway in fun, ’90s-inspired fashion like high-waisted swimsuits with a sporty feel, and capri pants. The models walked with intensity and a high energy that portrayed the collection’s overall feel.
As for the bags, there were many. From quirky colors to fun shapes and kitschy details like beads and pearls. But the standout was a new oversized leather carryall that read CHANEL in bold gold lettering. Shown in black, white, pink and a stunning purple that is perfect for the year. The bag is a welcome change to the of-the-moment mini and micro bags that handbag lovers have been bombarded by the last few years.
Designed by Virginie Viard, the Chanel 22 bag takes on some of the House’s most iconic codes, like quilted leather and signature chain detailing. Just like its predecessor, the Chanel 19 bag, the 22 bag’s name is rooted in numerology, created for the brand’s spring 2022 collection. The number is also symbolic to the House of Chanel because, in 1922, the house created its fragrance N°22, which is said to be a lighter variation of Chanel N°5.
The Chanel 22 bags feels effortlessly stylish, in that cool-girl way that Chanel is oh so good at creating. It’s simple, yet functional, containing elements of the past, the bag still feels modern and fresh. It is going to be THE must-have Chanel bag for 2022, with the House pushing it as their latest It-Bag. But, does it contain the elements needed to have staying power? Would you carry it?
The CHANEL 22 Bag will hit stores in March, along with the rest of Chanel S/S 2022.
The last thing I need in my life is a very expensive bottomless pit. No thank you 22 bag.
Exactly!!!
I don’t think this is attractive. The shape looks like a bag I use to line my kitchen garbage.
😂😂😂😂😂
I thought she was carrying the dust bag in the first pic. Didn’t realize that was the actual bag
😂😂😂
Oof. I’m sure it’ll have its 15 minutes on Insta, but it reminds me of the nylon drawstring sacks that I carry my gym shoes in. On a petty note, I hate that the front has CHANEL written across it instead of a slightly more discreet CC Logo.
Totally agree with C L.
They have to do that otherwise people will mistake it for a shoe bag 😎
I agree! The CHANEL written in the center is 100% unnecessary, even for Chanel!
They’re pricing the bags at approx €5200 or ~$6000. For that much, where’s the creativity? where’s the variety? It’s a simple tote that’s better at the $3000 range if I’m generous
That looks like a trash bag. Everything would just settle at the bottom which makes it not functional. Hard pass.
Can’t find nothing!!
I see a future for this bag…under the title, “Just because it’s designer doesn’t mean it’s good.”
😂❤️😂❤️
This seems like an extension of their ethos on the Advent calendar. The discussion seems to have been – Ooo, we have a lot of large dust bags. Maybe we should sell them as bags!
😂
I’m always excited about a new Chanel launch. Then, when I see it (like the 22) I’m underwhelmed & disappointed. It looks hastily made & unimaginative.
One word…Hideous
Is this a joke?
Come on now you can always use it for dirty laundry, at the end of a trip 🙂
I was thinking more my rollup sleeping bag. Hell why didn’t they at least include one of those? Would have made a little more sense at least.
Here’s some more 22 numerology: “22 skidoo”, meaning to beat a hasty retreat — which is what I’ll be doing if approached about buying this bag.
😂
This bag looks like they needed a very easy sewing pattern, so that one can put a bag together with very little training in a short amount of time
I am a fan of Chanel but I agree with everyone that this is incredibly underwhelming and $6000.00! Chanel, are you kidding me? I will stick to the Deauville thank you very much!
Doesn’t look like it will hold up well over time because of the shapeless leather. For all its giant size it doesn’t look very practical to reach in and out of either with the cinched top. And in terms of aesthetics I feel the quilting should pop more. But just because it’s a chanel bag big enough for work I feel it will have some fans
Hard pass!!! I’ll stick to my Coach bags!! I can get a LOT of Coach bags, accessories, and shoes for 6K. No thanks!!!
Finally an overpriced bag I can line my trash cans with!
This is so cheap looking it will be knocked off and all over Canal Street in a week.
My dog 🐕 wouldn’t like it!! Lol
I’m a big Chanel fan and collector and this is NOT it! Yikes. Not a fan!
You rely on an original luxury house like Chanel for consistency and class. Dear god I hope this is only a seasonal experiment.
How am I going to find the micro wallet in it?
So true!! Lol!!
I wouldn’t pay $5.00 for this!!
No one what Chanel is thinking with this hideous, cheap looking trash sack.
the first picture looks like coco barfed chanel onto the model
I agree with the other comments – it looks like a really nice dust bag!
How am I going to find a micro wallet in it? No, thank you.
That black one on the first image looks like a dustbag.
Looks like somebody ran out of ideas . Is this a dust bag for a nice bag or laundry bag ? Just not good specially at that price.
Disappointing, looks uber cheap, shapeless and that logo is tacky. Nope
It’s definitely marketed at a younger crowd. However…. at that pricepoint… how many 22 year olds can actually afford it? The only bag I want to add (back) into my collection is a small gabrielle. Chanel can keep the gimmicky bags now.
I think they were pretty smart to create this style bag because people will buy it because that’s what people do. It’s not the gorgeous craftsmanship we usually see with Chanel, i, but They will sell it as the neverfull on steroids. Why don’t they call it the pandemic bag. I just think they definitely were thinking, “the world is going crazy and we have to launch a bag but we need it to sell for a lot. Yet we have no staff to make them What do people need? They need to feel pretty even though their lives Well traveling on a plane is somewhat difficult people are syibg to travel. The real chic women want to still look stylish and in. so this could be a great personal item bc it’s flimsy and probably fits easily under the seat, OR a mom who is homeschooling her kids can take their lessons somewhere to inspire their creativity -perfect bag she can fit a big blanket for picnics in it along with everyone’s lunch, her little Min blue tooth sleeker for Mozart, and still use her little black Chanel for lipstick etc. – Clearly no one is really going out a ton. But they are working from home so they can start their day at Starbucks, work a little, go to the gym, stop by the grocery because they definitely need wine AND a baguette and cheese via the self checkout at the grocery. Tomorrow this mom can hide her wine while she is homeschooling at the park. EVERYTHING fits in one bag. “I sold my car during t because cars are selling well. I only go to Starbucks grocery gym and the park , so I can justify this money because I walk everywhere or share an Uber ride and there is not room for me to be bringing four bags; plus-I cannot afford to buy a car and would never find one for 6,000. I mean, there aren’t any cars to buy because there aren’t any “computer chips” so the dealers Jack up the prices and hey-I no Ilonger have a car payment so I am saving on gas money too “. They created a concept that People are going to need it because they are going to be walking everywhere when we run out of gas. It’s green so “I am helping the environment by not using a grocery bag-& grocers need us fo bring our own bag to help them not spend as much on bags. They need one bag that they can carry everywhere.” And a bag that will all of these things is bound to be ugly, so CHANEL has to be They needed to make a simple bag & cut costs -they created a low budget catchall, because COVID or the shot either killed all their staff or they had cutbacks so production needs to be maneageable. Beside it’s a matter of time because other staff members are all quarantined or will be soon. They made a bag to roll with what is happening. People carrying this bag says they have “real money & lost nothing since COVID began. “. Plus they can use their the extra cash they got early for their kids to pay for this and justify it as “well it is FOR the kids’ school work’ & groceries for my family. Lastly-the dog loves her new carrying case. The truth will be revealed because this bag is about to endure the catchall. Hahahaha. Ok so I got carried away but don’t you kind of want one now? I think I just almost decided I really need this until I realized -that’s crazy. But hubbys will be doing what they can for their trophy wife bc not only is she having to teach the kids,they aren’t able to go on vacation bc flights are all cancelled since pilots are on strike. Yep. I think They were pretty clever with this bag. (Oh one more thing) if someone buys its, they can still go thrifting bc if they turn it around no one would suspect iits Chanel. Or a woman can put a few clothes in her”purse” for her date just in case she decides to stay over. At least she will have clothes and can go to the gym. No one wants to do the walk of shame during COVID. Lollll
I see you started on the wine early.
Did you really take the time to read their “book”? That’s commitment!
HAHAHAHA Okay this BOT is hilarious.
I don’t own a Chanel bag yet I know in time I will and Chanel was always a bag that had such structure sophistication to me. This bag doesn’t scream any of that. Not a fan
Glorified Hefty bags with even heftier price tags. Really?
No thanks to this one. This is not Chanel to me, more like a Walmart bag to carry home groceries.
This looks like a trash bag. Have the completely lost their minds? I’m again happy I am off Chanel for good. Every new show solidifies my resolve to not give them another penny.
Looks like a Chanel VIP gift bag to me
Or a Chanel pretend bag from China
Looks really basic, it’ll be useful for daily life. Will totally buy this
I like it the hobo bag
I like it, like a hobo bag, different sizes will be nice. But 6k too much.
Basically an overpriced sack.
I like the shape. It looks nice and soft. I think it’s way too much money
Not a very original design from the House of Raising Prices!
Fugly
The Chanel Brand has drifted from classic chic. Please return to Coco’s philosophy.
Why were all the comments removed from the more recent article about this bag? Even though the subhead directly asks readers: What do you think? Was it because the comment were overwhelmingly negative? Did Chanel complain? It seems very odd to “update” an article by removing all comments.
No. Make it stop.
Looks too long north to south to be functional as a purse. It looks like the canvas bags people like to carry extra things in, but if you put anything of weight in there your shoulder is going to be killing you, right?
Maybe its a freebie with any purchase.
I get it. It’s a summer bag that will come and go like so many other hobos and the price tag? Well it’s Chanel and we do live in the age where kids and no bodies make millions off social media outlets and YouTube so why not keep the brand elevated above the other brands like before because if not then it be Gucci, Vuitton, Prada, Celine, Burberry, Versace, etc….. and anyone who shops in those stores pay for what they get over priced canvas/logo/nylon bags 10 other people around will also have.
They should give it away with purchase they never give free items anymore this would make a great give away
Big no for me! This is just a big unstructured pouch, sling bag! If you need this amount of space in your bag for work?! Look at a structured bag with compartments! If you don’t need this much space? Good luck finding your keys in the black hole of Calcutta…😖🇨🇦😖
I so agree. Don’t want a bottomless pit at all
Karl is rolling over! These are a disaster.
If you want a carry all bag for all the craps, Lululemon’s free shop bag will do it!