Before it was known globally to fashionistas and Loewe fans, Paula’s Ibiza was known as an international hub for the hippies of the world. Paula’s boutique was a go-to for flowy, floral dresses that could transform even the most buttoned-up, no-frills person into a free-spirited bohemian. More than just a destination for clothing to fit the island life, according to Vogue, Paula’s was known in the ’70s, and ’80s as a hot spot for the island’s best happenings. Paula’s boutique eventually shut its doors before the close of the 20th century, but its folklore would remain.

The Beginning

It was that folklore that eventually would go on to inspire Loewe’s creative director Jonathon Anderson. Anderson grew up vacationing in Ibiza, hearing rumblings of the goings-on at Paula’s in his youth. That curiosity would lead to a unique partnership that has been in place since the first Loewe Paula’s Ibiza collection was released in the summer of 2017. Since then, the duo has collaborated on a new collection every summer, co-branded as Loewe Paula’s Ibiza and consisting of womenswear, menswear, and accessories.

Loewe Paula’s Ibiza Spring 2022

For Spring 2022, a new vision is explored, focusing on the idea of hedonism and escapism, existing in a world where anything is possible. Anderson cements his vision with notes of bold colors and sparkling sequins, emphasizing the idea of Ibiza as an endless party destination that is full of good energy. A juxtaposition is also at play within the collection, with pure white contrasting bursts of glitter, bright hues, and loud prints. As a whole, the collection represents the free-spirited mindest that is quintessentially Ibiza.

As for the bags and accessories, they carry the same overall flair as the RTW; vibrant and playful. House staples and fan-favorites like the Puzzle, Amazona, Hammock and the Goya get a colorful ombrè makeover, meant to convey the vibrance of Ibiza’s sunsets. Denim, which is also a big part of the collection, is applied to the Flamenco clutch while Loewe’s Anagram is blown up and laser cut. The new collection comes to life in campaign imagery by Gray Sorrenti, capturing the essence of Ibiza and oozing pure joy and fun.

Discover more below and shop the new Paula’s Ibiza collection now at Loewe boutiques worldwide and in special pop-up installations at select locations.

Shop Loewe Paula’s Ibiza 2022

Loewe Paulas Ibiza SS 22 Collection 1 Loewe Paulas Ibiza SS 22 Collection 12
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Loewe Paulas Ibiza SS 22 Collection 2 1
Loewe Paulas Ibiza SS 22 Collection 3
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psny15
psny15
5 months ago

The bags and clothes are great but this seems like a porn campaign more than a luxury designer brand – who uses the customer Loewe is targeting?

Aspen
Aspen
5 months ago
Reply to  psny15

Remember Tom Ford at Gucci?

psny15
psny15
5 months ago
Reply to  Aspen

Tom Ford felt like an expensive hooker and this is a cheap hooker 😛😛😛😛 the fact that the guys and girls have same hair and make up is bizarre – what male wants to look feminine and what female wants to look masculine? 😵‍💫😵‍💫😵‍💫😵‍💫

Last edited 5 months ago by psny15
Dave
Dave
5 months ago
Reply to  psny15

I think you don’t know anything about Jonathan Anderson in Loewe or in his own brand???

kang504
kang504
5 months ago
Reply to  psny15

The world is full of people who want to express gender with style, and their expression can be different from yours. I’m a woman who likes to change it up. Masculine, androgynous, feminine. Depends on how I’m feeling and the context. Just glad that there is more freedom to that now for me. Though still a lot of danger out there. People/cultures who judge harshly, and even beat up and kill people that are different from them or they think break the rules.

Sara
Sara
5 months ago
Reply to  psny15

Porn? This looks laid back, casual and comfortable. A brand that doesn’t take itself too seriously and is welcoming and inviting. I like the vibes of this campaign.

Troy
Troy
5 months ago

It looks like a really depressing summer at the chalet. Bags look even more depressing. It gives off Wes Anderson nostalgia vibes and not in a good way.

Lynn
Lynn
5 months ago
Reply to  Troy

It definitely does not make me want to visit Ibiza!

Dave
Dave
5 months ago
Reply to  Lynn

You miss it!!! Nobody’ll miss you 🤣🤣🤣🤣

Passerine
Passerine
5 months ago
Reply to  Troy

The red-haired model in the second photo does look incredibly bored and annoyed, as if forced to wear some top crocheted by their grandmother while spending the holidays in a cabin with no wifi.

Jules
Jules
5 months ago
Reply to  Passerine

🤣🤣

Jenny
Jenny
5 months ago

I like the bags but I can’t stand the Loewe’s logo.

Dave
Dave
5 months ago

The spirit of Ibiza is in this campaign. But it’s a photographic campaign and like thousands of them, let’s not ask JWANDERSON and Grey Sorrenti normality, much less. Both leather and raffia bags are magnificent and durable. And with respect to the logo, there is a saying that says: “for tastes, colours…”

Yaffa S Porat
Yaffa S Porat
5 months ago

They all look sticky and salty to me, as if they just came back from the beach

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