Before it was known globally to fashionistas and Loewe fans, Paula’s Ibiza was known as an international hub for the hippies of the world. Paula’s boutique was a go-to for flowy, floral dresses that could transform even the most buttoned-up, no-frills person into a free-spirited bohemian. More than just a destination for clothing to fit the island life, according to Vogue, Paula’s was known in the ’70s, and ’80s as a hot spot for the island’s best happenings. Paula’s boutique eventually shut its doors before the close of the 20th century, but its folklore would remain.
It was that folklore that eventually would go on to inspire Loewe’s creative director Jonathon Anderson. Anderson grew up vacationing in Ibiza, hearing rumblings of the goings-on at Paula’s in his youth. That curiosity would lead to a unique partnership that has been in place since the first Loewe Paula’s Ibiza collection was released in the summer of 2017. Since then, the duo has collaborated on a new collection every summer, co-branded as Loewe Paula’s Ibiza and consisting of womenswear, menswear, and accessories.
Loewe Paula’s Ibiza Spring 2022
For Spring 2022, a new vision is explored, focusing on the idea of hedonism and escapism, existing in a world where anything is possible. Anderson cements his vision with notes of bold colors and sparkling sequins, emphasizing the idea of Ibiza as an endless party destination that is full of good energy. A juxtaposition is also at play within the collection, with pure white contrasting bursts of glitter, bright hues, and loud prints. As a whole, the collection represents the free-spirited mindest that is quintessentially Ibiza.
As for the bags and accessories, they carry the same overall flair as the RTW; vibrant and playful. House staples and fan-favorites like the Puzzle, Amazona, Hammock and the Goya get a colorful ombrè makeover, meant to convey the vibrance of Ibiza’s sunsets. Denim, which is also a big part of the collection, is applied to the Flamenco clutch while Loewe’s Anagram is blown up and laser cut. The new collection comes to life in campaign imagery by Gray Sorrenti, capturing the essence of Ibiza and oozing pure joy and fun.
Discover more below and shop the new Paula’s Ibiza collection now at Loewe boutiques worldwide and in special pop-up installations at select locations.