I’ve got a confession to make before we talk about this bag: My favorite bag from my personal collection is a purple hobo. Mine’s Balenciaga instead of Fendi, but it’s safe to assume that I have a bit of bias when it comes to bags that look like the Fendi Mia Chain Strap Hobo. I’ve found my purple hobo to be so useful and easy to wear that imagining how many different outfits this bag could go with isn’t particularly hard.

More than anything, however, I look at this bag as even further evidence that Fendi has finally hit their stride, after a few years of searching for the right tone. The materials are nice, the logo is there but it’s not the basis for the entire bag, and it looks like something a lot of different women would be proud to carry. Have we entered something of a Fendi renaissance?

We’ve mentioned this possible Fendi revival several times (including earlier this week with the Fendi Floral Baguette), and I think I might have finally seen enough to believe it. Fendi has managed to change its aesthetic from overworked and logo-ridden to classic and pretty with a little flash of the unexpected here and there, and I think it’s an enormous improvement.

This is obviously not one of their runway bags, but that doesn’t mean it should be ignored – simplistic, solid-colored bags in beautiful leathers sell well for almost every brand, and I think that this hobo, in addition to the entire Mia line from which it comes, are a strong, classic foundation on which the brand’s handbag line can be built. Buy through Nordstrom for $1590.

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Share Your Thoughts With Us

  • Pat

    I love me a hobo bag and this to me is fabulous. I’ve also found that I use my two purple bags more than I thought I would seasom after season. Really liking the chain strap and leather on this one. (fb)

    • I’ve found the exact same with my purple hobo – it goes with almost ANYTHING. It was the bag that really first opened me up to brights as neutrals when I first got it a few years ago, and I’ve never looked back. I still wear the bag to this day (like, literally, I took it to lunch just now.)

      • Pat

        Same here! My first purple bag was my first colored handbag purchase and now I’m on the constant search for color seeing as I have lots of black and a couple of brown handbags. Happy that you took your purple with you to lunch today. Hope it was a good one :)

  • Tamee

    This is actually nice! Way to go, Fendi! (Finally!) (fb)

  • marian t

    love it! (fb)

  • Kayla

    This is fabulous! (fb)

  • Mika

    love hobos and the color.. perfect (fb)

  • BLynnT

    I agree with you that Fendi has finally found the right note. The logo adds something to this bag instead of overwhelms it, and the color and texture of this bag are just wonderful. Good job, Fendi. (fb)

  • zaali

    Love this Fendi hobo- the leather, the chain and the color are all what a bag should be- (fb)

  • rhea

    i’ve always been a huuuuuge fendi bag for years but agree that in that last recent years their bag collection was quite unattractive. i wasn’t so keen on the floral bag but LOVE this purple one. i recently bought a large convertible baguette in navy blue – in patent leather, and feel even that surprisingly goes with everything. love the look of this one, it’s gorgeous.

  • Jenn

    LOVE this (and that’s saying a lot—I’ve never been a Fendi follower). I agree that purple is a versatile choice—I have two Marc Jacobs bags in purple that I love, and my everyday wallet is an MJ in the same shade. I find I don’t have to switch it out as much even if my bag changes—it’s one thing to switch out bags, but wallets are another story!

  • Roxanna

    I love purple, but this isn’t the kind of purple I’m loving…it looks more like blue. I like the shape though. (fb)

  • Claire

    Looks a little…. old to me.

  • robyn

    Fabulous….love it, love it, love it!!! (fb)

  • Valentina

    I love the strap, but the bag itself, doesn’t suit me I think. (fb)

  • Camille

    Amazing color. Very nice Fendi compared to some of their other designs. (fb)

  • Crystal

    lovee that purse! and it will sure last me sooo long thanks to my lovely FUMI. Girls seriously if you don’t have one for your precious purses what are you waiting for?? that’s the least your beautiful purse deserve! check it out theFUMI.com it triples as a purse hanger to keep them off the dirty floors, it’s a fashionable bangle bracelet and also a purse accessory! I love it, my purse loves it!! ;)

  • swags

    I really like this one! The color and the style is very attractive. I like that it doesn’t look overly big. This would be a nice burst of color with neutrals or compliment other colors.

  • covertanjou

    I really love this bag! I love the strap, the color, everything! (fb)

  • sosti

    gorgeous… i love it!!

  • Karin bag4bag

    Love the look of this bag. My own purple (sorry vintage violet) Nikki goes with everything – I really like how purple works with black, so I don’t have to wear black on black or in your face color bag on a black outfit (unless I want to). Anyway this Fendi is so cool looking. Like the strap, the shape and the texture. (fb)

  • Shine

    I really like this bag, specially the color and what makes me want it more is the chain strap, but i am asking myself what is special about this bag. Alright this bag is coming from Fendi, color is great and what? Personally i feel that with $1,590 there will be more functional bag that i can find, cheap stake as you’ve said.(fb)

  • Cate

    I love the shape, the chain strap, and the logo detail–everything is in the exact right proportion! (fb)

  • Stacy

    absolutely fabulous!. I love the texture of the leather with the hardware and the logo adds to the bag and ties it all together. The gathering on the front of the bag is wonderful, I would like to see how the back looks. Did they try to do gathering there too or they go with a straight/flat back. The color is amazing and could be dressed up or down. I WANT IT!!!

    • Stacy

      They got this one sooo right. forgot to add (fb)

  • Kate

    I definitely agree that fendi has hit their stride what a beautiful bag (fb)

  • Paulina

    Oh, this is beautiful! I love it. That leather looks divine. I only wish the hardware were silver. (fb)

  • patricia

    just lovely and classic piece! :) i would buy it if i have the funds. (fb)

  • Debbie C

    Love the shape, the leather, the detailing! (fb)

  • annabelle

    the purple is gorgeous
    love this~ (fb)

  • Signe

    Oh my, this one is gorgeous! Especially the color, some place between deep purple and royal blue in my opinion. (fb)

  • Amy

    LOVE IT! Color, shape, strap, detail. Beautiful. (fb)

  • Jane

    I can’t believe it I like two Fendi bags. I love the purple leather it looks so soft and smooshy. (fb)

  • Anita

    Love this color. Fendi got it right this time. (fb)

  • Lilly P.

    Great color! (fb)

  • Tiff Chao

    The design of the bag is okay, nothing out of the ordinary but I love the color. (fb)

  • Leslie

    I think this bag is okay, I like how the leather is gathered around the logo but I feel like this is one of those purses where I have to see in RL and try on to determine if i really like it or not. I agree it is a nice improvement though. (fb)

  • Merve

    I need to see more Fendi hits before im bowled over. This just isnt dynamic enough for me. Then again its a step up from all the other Fendi horrors we have been witnessing since the overdone spy.

  • Savannah

    Love it!

  • Lizzie


  • Monique

    The chain detail is great (fb)

  • Rowan

    I love this bag!!! Probably never going to be able to afford it though… (fb)

  • Raleine

    beautiful bag. (fb)

  • Deborah Curran

    I do like a lot of things about it but keep coming back to the fact that I don’t like the shape. sorry (fb)

  • Voodoo

    This is to die for gorgeous…. (FB)

  • Tammie

    My favorite kind of bag, hobo & slouchy. I’m loving it. Even the color surprisingly! (fb)

  • Joy

    Ehh. Not such a fan. Nothing special or unique about it for the cost.
    But definitely still pretty :)

  • kim

    Beautiful color! (fb)

  • Adrienne Zedella

    I Vonnit Deece Vun! (fb)

  • Adrienne Zedella

    thank you Purseblog! (fb)

  • faith24

    wow, this is one stunning piece- i love the quality of the leather, i am not sure how to define it – “thick” leather? just love the simple design, rich color and high quality leather (fb)

  • Jocelyn

    The leather looks very durable but I don’t like the chain strap. (fb)

  • Fancy

    I own this bag and i LOVE it! The shape is easy, the leather is fantastic and surprisingly light weight… FENDI is back!

  • nini

    I usually don’t like chains, but I somehow don’t mind this one! I love it! (ipad)