What Explains the Hype Behind the Mini Kelly?

Mini bags might be gone, but the Mini Kelly sure isn’t

Hermes Ombre LIZARD MINI KELLY

Turns out, I stand corrected.

No really, because the last time I’d waxed lyrical about some incredibly-dressed stranger on the street that makes your heart go all aflutter and your brain melt to butter – and I quote, “It’s a fleeting feeling – you’re unsure if you’re in love with them, want to be them (or embody them, if only in part), or want to be more like yourself around them” – I was fairly confident that such strangers don’t exist beyond the realm of the occasional Carolyn-Bessette editorial.

Until, of course, I happened upon one myself.

Or rather, he was simply too hard to miss; for even when you’re absentmindedly casting a glance at his general direction, you’re bound to be hooked. Even when he’s in a too-tight denim jacket buttoned all the way to the top in the hapless hope of beating the cold, or a well-worn black jumper that sparkles ever-so-slightly as it catches the sun, or simply low-slung lightwash jeans that flare louchely at the leg, there’s something magnetic about his entire being.

So you do what one does: you find out where these exotic specimens are headed, and you follow them around, to the end of the earth and back if need be.

On some level, the Hermès Mini Kelly captures that same essence of longing. For even when you’re simply trudging through life slowly disintegrating from the weight of a bacteria-slathered bag that’s disintegrating in itself, this marvel of a miniature makes you dream of a life not saddled with the weight of reality.

It’s that incredibly-dressed stranger on the street, incarnated as a purse. The one we long to be, and the one we long to possess, hoping that, owning one would lend some element of aspiration to our otherwise banal plebeian lives.

But how has the Mini Kelly come to garner such status in the first place?

The Princess and the Purse

Now it goes without saying that the Mini Kelly wouldn’t exist had the original Kelly not entered the scene. And like how its petite-sœur is now making waves among the fashion set, the OG has had its own deliciously salacious origins.

A scaled down adaptation of the Haut à Courroies (the bag du jour for all your equestrian accessories), the Kelly, initially the Petit Sac à Courroies, then the Sac à Dépêches, was a rejection of the impractically embellished handbags of the ‘30s – not to mention much larger – symbolizing a broader societal shift that afforded the woman carrying it the liberty of simply schlepping more stuff.

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Grace Kelly with her Kelly. Image via Harper’s Bazaar
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Elizabeth Taylor with her Kelly. Image via lilacblue.com

But while the bag had hit H stores as early as 1935, its real success must be attributed to Edith Head, costume designer to Alfred Hitchcock’s To Catch a Thief starring Grace Kelly. And the rest, dear reader, is history.

Now, as counterintuitive as it sounds to its originally intended purpose, Hermès dropped the Mini Kelly mere months after that infamous photo dropped of Madame Kelly hiding her baby bump with her ludicrously capacious number. And while only 20cm in width, it retained the OG’s distinctly trapezoidal shape and sangle closure, aided by a mid-length shoulder strap, and as of 1980, the singular round top-handle popularly known as the “bracelet handle.”

With the Kelly, a star had been born, and here was yet another in the making.

Yes, There’s More Than One Mini Kelly

Throughout its long, illustrious history, the Kelly has evolved, spawning smaller (and sometimes bigger) Kelly spawns in its wake. From a bejeweled micro-mini, the Kelly Danse bumbag, the Kelly Ado backpack, and a wooden Kelly (imaginatively titled the Kellywood), to travel versions of positively ginormous proportions, there’s quite literally a Kelly for every occasion.

Hermes Kelly Picto Doll
The Adorable Kelly Doll.

But the Mini Kelly has also undergone its own unique evolutionary episode, remaining in production unitl its discontinuation in 2009, and then resurfacing in 2016 at the height of the mini-movement as the Mini Kelly II. Furthermore, in 1990, an ultra-rare Retourne style was released that still has collectors and connoisseurs alike scrambling, while an even smaller, 15cm micro-Kelly was designed for the seasons between 1984-1985 and 1991-1992.

Yet, perhaps the most popular reimagining of the Mini Kelly remains the Kelly Pochette, the creative brainchild of Creative Director Jean Paul Gaultier for his debut Autumn/Winter 2004 collection, adapting the silhouette of the mothership Kelly in clutch form. And speaking of clutches, there’s also the Kelly Cut (a descendant of the discontinued Kelly Longue), the elongated, flatter (and some might say, more proper) clutch from the Kelly repertoire.

Hermes Swift Kelly Pochette
The Kelly Pochette
PFW Couture Men s STREET STYLE PART 2 12
The Mini Kelly

And finally, there’s the unmistakable, anthropomorphic Kelly Doll, or the Quelle Idole, in a petit 16 cm by 12 cm frame with a turnlock for a nose, movable sangle arms, feet, and an animated face, often released to coincide with (and commemorate) new Hermès boutique openings across the world.

In League With the Bigwigs

Of course, the Kelly remains one of Hermès’ most notable offerings and a best-selling quota bag, not to mention, a hotly anticipated h0ly grail, complete with its own plotline in the hit 2003 Kate Hudson and Naomi Watts film, Le Divorce.

PFW Couture Men s STREET STYLE PART 1 16
Whether you’re carrying an OG Kelly or a Mini Kelly, it’s the way you style it that matters.
Hermes Kelly Hermes Mini Kelly 1

But that isn’t to say that its Mini variant is far behind – some might even go onto attribute greater popularity to it than the OG! Elizabeth Taylor, for instance, reportedly owned no less than three Mini Kellys, even back when its smaller stature hadn’t yet caught fashion folks in a chokehold.

Plus, now that we’ve had the wave of micro-minis inundate the influencer-verse, whether you care to admit or not, the Mini Kelly has colored us influenced and spoilt for choice, made available in everything from Chèvre Mysore, Box and Epsom, to eye-watering exotics, “Teddy” shearling and even the infamous Picnic rendition!

Watching trendy trendsetters on TikTok struggle to fit their phones into their petit purses is almost a guilty pleasure of sorts, akin to watching toys in a dollhouse (fittingly enough, baby Stormi Jenner was spotted sporting her mom’s K20 to the collective delight and horror of the Internets).

Because at the end of the day, it’s the size of the Mini Kelly that makes it so visually striking, and in turn, so appealing. Even as the wider wave of tiny bags have subsided, there’s a flex to owning the eye-wateringly priced miniature number, almost as flagrant of a display of wealth as Paris Hilton’s “Stop Being Poor” t-shirt, fitting things into it an art form that implies you have others at you beck and call to take care of your worldly needs.

It’s effortlessness embodied in compact form, and therein lies its magnetism, much like that incredibly-attired, mysteriously magnetic gentleman of mine.

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Pbl1225

We have moved from Hollywood and real Royalty carrying these beautiful bags to kartrashians and pointless influencers all to make a few extra bucks

ShanaFL

The hype is simply due to people falling for Hermes’ marketing strategy: pretending things are rare and make people beg for them. 🤪 It’s literally cult techniques. I’m very privileged to be financially secured for life and I will never drop another dime at Hermes!

Emma

Sweet, delightful, Sajid. I think I speak for all of us when I say that every time I see a post with your face under it….WE KNOW WE’RE IN FOR A GOOD TIME!!

“… this marvel of a miniature makes you dream of a life not saddled with the weight of reality…” <333

Hervé

Sajid is by far the best contributor to Purseblog.

Pbl1225

Agree

Terri

Beautifully written once again, Sajid!
The hype really is crazy…pre-spend 3:1 for this bag (at least where I live)

Jaime

I’m 48 and I love my mini bags. No little kids to carry their stuff. Reminder to leave trends and wear what you love. Mini bags forever. Now this mini Kelly is not necessary 🙂

Carrie B

How do you fit keys, phone, glasses and such?? Even being 51 and grown kids I just can’t with the little bags!!

10chris10

Just no! If my folding Android Flip phone, slim wallet/cardholder and a couple lip glosses strain the bag’s closure or stitching, it’s a big NOPE!

Sandy

Mini bags are not going anywhere! They keep trying to get us to carry large bags that we just do not need on a daily basis. I laugh at your comment about influencers trying to fit their phones in their bag, there are various adaptations of just what a mini bag is, many fit a phone, keys, card holder, small amount of makeup quite nicely.

Brenda

Given this is the year of smooshy unstructured bags, the Mini Kelly seems out of sync with the times – will see if hype remains through 2025

Rsheri

I love the Kelly style. I have a beautiful Chanel Kelly. As for the Hermes mini I find it looks ridiculous on adults. If not for the celeb hype I’m not sure it would have been so popular. As for Hermes, I have some purses, shoes, scarves, jewelry and I’m at the point in my life where I feel it’s too exhausting to play the Hermes game. Chanel is beautiful, classic and attainable Sorry just IMO.

Tony

Paris Hilton never wore that tshirt. That was photoshopped in on an image of her in a plain white tee.

Annet

Beautifully written Sajid! Your posts read like poetry to me <3

Becky

My spouse makes fun of me because I almost bought one of these for the sole purpose of when I take or pick up one of our dogs from the vet. I just need something that holds my card holder, keys, and lip balm, and the smaller the better while wrangling our cute little weasels.
They may not be handy for everybody or every situation, but there are those rare times.

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