Sabato De Sarno Makes His SS24 Debut With New Gucci Ancora Campaign

New year, new Gucci.

An exciting year begins for the House of Gucci, celebrating the debut collection from new creative director Sabato De Sarno, which launches this Spring. Today, the next chapter of the story is written with the release of De Sarno’s first campaign for Gucci.

Unveiled today, the Gucci Ancora campaign transcends the traditional, portraying a unique narrative of personal expression. Celebrating fashion and beauty with a timeless allure, all through the lens of Sabato De Sarno.

A New Vision for Gucci

The campaign offers a further look into De Sarno’s new vision for the House, showcasing pieces from his debut collection for Spring/Summer 2024, which was revealed in September. The images themselves were inspired by British fashion photographer David Sims and are a tribute to the art of fashion photography.

Gucci Ancora Ad Campaign 2
Gucci Ancora Ad Campaign

As a whole, the imagery portrays the unique view that De Sarnos has for the House, one of authenticism and empowerment, powered by wardrobe necessities that offer a touch of everyday elegance.

Statement pieces like bold red leather are paired with denim and tailored essentials. At the same time, the bags presented are the newest version of the Gucci Jackie 1961 and a new handheld GG logo silhouette designed by De Sarno. View images from the campaign below and discover more via Gucci.

The collection will launch online and in-stores this February.

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Gucci Ancora Ad Campaign 7
Gucci Ancora Ad Campaign 3
Gucci Ancora Ad Campaign 5

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