Gucci has been a handbag highlight for me for what feels like seasons on end. From Bright Diamante to Fringe to Bamboo, each new collection has found a way to win me over. Now, Gucci has sealed my everlasting love with the Jackie Soft collection, a nod to the house classic Jackie bag.
The Gucci Jackie dates back to the 1960s, when it found a namesake in Jackie Onassis. Much like Ms. Onassis, the bag became an instant icon, and the Jackie Soft is a modern reinterpretation with supple-yet-durable leather in five different styles, all in a range of colors and skins.
The collection includes sage green and nut brown crocodile; soft leather in shades as diverse as candy pink, aqua and mustard yellow; python in shades of bordeaux and aquamarine; and classic neutrals, like black and beige. And that’s only scratching the surface of the muted, rich tones you’ll find in the Jackie Soft collection.
Kate Moss stars in the campaign for Gucci Jackie Soft, and the juxtaposition of her and Jackie O seems fitting–a thoroughly modern evolution of a classic bag gets a thoroughly modern representative. The ads also highlight the new design’s versatility; the Jackie Soft is an ideal classic, but it’s contemporary enough to translate well on not-so-traditional women as well.
I look at so many bags that finding one that really grabs my attention is quite the feat, but the Jackie Soft did just that from the beginning. I love the elegant feel, but the soft leather gives a more approachable edge to the design. The leather is touchable, but the bag looks like it will last for years to come.
My personal favorite is the Jackie Soft Leather Flap Shoulder Bag, and whether you opt for crocodile, python or soft leather, you can’t go wrong. The bag is large enough to carry everything you need for your daily life, but it’s also not too large to be carried at night. I simply adore this bag and its beyond-usable interior, which has five pouch pockets of varying sizes for easy organization.
The Jackie Soft Clutch is much like the shoulder bag in its design, just without the shoulder strap. The larger shape makes an instant statement, and like the whole collection, the materials and colors offered are diverse.
In a nod to the original Jackie Hobo, the Jackie Soft Hobo is undeniably chic. The bag hugs nicely to your body, with ample drop between the handle and opening of the bag. I imagine Jacqueline Onassis carrying the beige crocodile option, which is perfection in every way.
The Top Handle is ideal for someone who needs to carry more for their day-to-day life, and and both sizes of this shape come with an optional crossbody strap. I would love the smaller size for everyday use, while the larger size is what weekend trips call for.
Prices for the Jackie Soft Collection range from $895 for the convertible wallet to $31,000 for a crocodile top handle. The candy pink shoulder bag is an online exclusive (and personal favorite), and you can shop the entire selection via Gucci.com.
P.S. Please consider supporting our small, bag-loving team by clicking our links before shopping or checking out at your favorite online retailers like Amazon, Neiman Marcus, Nordstrom, or any of the listed partners on our shop page. We truly appreciate your support!