Gucci has been a handbag highlight for me for what feels like seasons on end. From Bright Diamante to Fringe to Bamboo, each new collection has found a way to win me over. Now, Gucci has sealed my everlasting love with the Jackie Soft collection, a nod to the house classic Jackie bag.

The Gucci Jackie dates back to the 1960s, when it found a namesake in Jackie Onassis. Much like Ms. Onassis, the bag became an instant icon, and the Jackie Soft is a modern reinterpretation with supple-yet-durable leather in five different styles, all in a range of colors and skins.

Gucci Jackie Soft (4)

The collection includes sage green and nut brown crocodile; soft leather in shades as diverse as candy pink, aqua and mustard yellow; python in shades of bordeaux and aquamarine; and classic neutrals, like black and beige. And that’s only scratching the surface of the muted, rich tones you’ll find in the Jackie Soft collection.

Kate Moss stars in the campaign for Gucci Jackie Soft, and the juxtaposition of her and Jackie O seems fitting–a thoroughly modern evolution of a classic bag gets a thoroughly modern representative. The ads also highlight the new design’s versatility; the Jackie Soft is an ideal classic, but it’s contemporary enough to translate well on not-so-traditional women as well.

I look at so many bags that finding one that really grabs my attention is quite the feat, but the Jackie Soft did just that from the beginning. I love the elegant feel, but the soft leather gives a more approachable edge to the design. The leather is touchable, but the bag looks like it will last for years to come.

Gucci Jackie Soft (8)

Gucci Jackie Soft Leather Flap Shoulder Bag, $2,350 via Gucci

Gucci Jackie Soft (9)

Gucci Jackie Soft Leather Flap Shoulder Bag, $2,350 via Gucci

My personal favorite is the Jackie Soft Leather Flap Shoulder Bag, and whether you opt for crocodile, python or soft leather, you can’t go wrong. The bag is large enough to carry everything you need for your daily life, but it’s also not too large to be carried at night. I simply adore this bag and its beyond-usable interior, which has five pouch pockets of varying sizes for easy organization.

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Gucci Jackie Soft Crocodile Clutch, $15,500 via Gucci

Gucci Jackie Soft (6)

Gucci Jackie Soft Python Clutch, $3,100 via Gucci

The Jackie Soft Clutch is much like the shoulder bag in its design, just without the shoulder strap. The larger shape makes an instant statement, and like the whole collection, the materials and colors offered are diverse.

Gucci Jackie Soft Hobo

Gucci Jackie Soft Hobo, $2,990 via Gucci

Gucci Jackie Soft Hobo, $2,990 via Gucci

Gucci Jackie Soft Hobo, $2,990 via Gucci

In a nod to the original Jackie Hobo, the Jackie Soft Hobo is undeniably chic. The bag hugs nicely to your body, with ample drop between the handle and opening of the bag. I imagine Jacqueline Onassis carrying the beige crocodile option, which is perfection in every way.

Gucci Jackie Soft (1)

Gucci Jackie Soft Crocodile Top Handle, $31,000 via Gucci

Gucci Jackie Soft (2)

Gucci Jackie Soft Crocodile Top Handle – Closure Detail, $31,000 via Gucci

Gucci Jackie Soft (3)

Gucci Jackie Soft Crocodile Top Handle – Interior, $31,000 via Gucci

The Top Handle is ideal for someone who needs to carry more for their day-to-day life, and and both sizes of this shape come with an optional crossbody strap. I would love the smaller size for everyday use, while the larger size is what weekend trips call for.

Prices for the Jackie Soft Collection range from $895 for the convertible wallet to $31,000 for a crocodile top handle. The candy pink shoulder bag is an online exclusive (and personal favorite), and you can shop the entire selection via



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Share Your Thoughts With Us

  • shueaddict

    whoaaa … Gucci’s been killing it lately.

    • YES! The yellow one above is mine and I simply adore her!

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  • missarewa

    I love the top handles! I’ve never had an issue with Gucci bags, very well made and fairly priced.

    • The top handles are stunning – we photographed the croc version but they have leather options that are lovely!

  • Stunning bags! I thought Gucci wasn’t for me but I should change my opinion about their bags!

    • I live for Gucci right now! Trust me, worth looking into it all!

    • shueaddict

      Megs changed that for me too with her posts (I am still looking for the taupe shopper)

  • Guest

    Truly beautiful

  • Rashmi

    Megs, Gucci’s been really shining brighter and brighter with such simple yet exquisite designs. I am drawn to the shoulder flap too. I went to the store and checked out the Top Handle bag. Needless to say it is a beautiful bag but I really wish the bag came in a size between the large and the small. It’s just like the Sac du jour. The large is too large, the small is too small in my opinion. Perhaps Megs, you could tell the Gucci PR about this concern, that’d be awesome! Thank you

    • Ha! I will tell them, not sure it will make them make a new size – but stranger things have happened!

      The shoulder flap is amazing, did you try it on?

      • Rashmi

        Actually I didn’t see the shoulder flap in the store. Maybe I was too busy admiring the beauty of the top handle bag so didn’t notice.

        Is yours yellow the Mustard Yellow Megs? It looks brighter in Vlad’s shots. It’s a gorgeous color and nice that it has so many compartments!

      • It’s mustard but in bright light gets lighter like in the photo – it’s stunning! I’m so happy I have her :)

  • rhiannonmr

    I LOVE the hobo style. That red is so rich. Damn Gucci is definitely killing it.

  • LOLA

    I’m a Gucci girl. Actually, at work i’m a Gucci-Fendi-Tom Ford-Valextra girl. But i hate that Gucci inscription next to the closure.

  • Sarah

    Megs you’ve done it again! I want yet another Gucci bag!!

  • Lea

    Jackie Onassis at her best, used to carry a canvas bag of Gucci ,named Jackie , as you can check for yourself in many photos of her in the way in Martha’s Vineyard where she had a house

  • Yes Gucci beautiful as always

  • recently was out at nordstroms looking at bags for miss helen, my god this gucci crocodile green bag is so so gorgeous…but why so expensive :'(

  • Rashida


  • Elisa

    LOVE! LOVE! LOVE! The snakeskin clutches!!!

  • Cassandra Smith

    GUCCI is all about shape and texture and all the right design. Not the overkill kind of bag in terms of design but is sure to be useful and not just fashionable.