Earlier this week, I found out I was getting a sizable tax refund for the first time in years, and naturally, that got my mind churning about what I should do with it. All in savings? Splurge a little bit? Splurge a lot? I’ve bought some new bedding, but here’s the real question: am I getting a new bag? And if I do, where should I start looking?

That’s what got me thinking about the titular question, after a couple days of thinking, the answer seems clear: I’d get a Gucci bag, most likely. There are a lot of brands doing things I like right now–Louis Vuitton and Balenciaga both come to mind quickly–but Gucci’s fantastical game of theme and variations with its styles, prints, details and logos just makes its designs feel, well, fun. Plus, I don’t have a Gucci bag in my collection, and that is something I’d like to change.

Not all of the brand’s bags fit my personal style or are even things I like, but that doesn’t so much matter–because of the way the brand constantly churns through new variations and ideas, it feels like there’s something for everyone, but in a way that doesn’t sacrifice the brand’s specific vision. It takes a crazy amount of new ideas to keep going at this pace, and I hope Gucci can pull it off for some time to come.

So now, you tell us: which brand is your current crush? You can shop Gucci via the brand’s website.

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Share Your Thoughts With Us

  • Sandy

    Well, Chanel has to be my favorite in the bag department but I am really loving so much Gucci is doing! I want a Marmont shoulder bag, I think it will be my next acquisition!

  • Taki

    Same as Sandy, Chanel is and always will be my favorite brand, but I’m also loving Gucci right now. I want the Dionysus shoulder bag in black leather.. Too bad my new years resolution is saving and less spending..

  • Sara

    LV and Gucci. Obsessed

  • Guest

    Never changes…Louis Vuitton!

  • M Green

    I find Louis Vuitton best suited for my needs and I enjoy many items in their line-up. I do look at Gucci from time to time but I haven’t bought any of their bags in years. Though I admit that their latest collections have been excellent. Hermès does nothing for me.

  • JH

    I am loving the Chanel Boy and the 2.55 right now and have been loving them for a few years but the Fendi Peekabo is another favorite.

  • Smithy

    Any that doesn’t use branding — The Row, Akris, Bottega Veneta, Valextra.

    • kemilia


  • Fawcett Proust

    I’m tied between Hermès, The Row and Victoria Beckham.

  • Anna

    I have that Gucci bee bag on the picture in black and it is my hands down favourite! Gucci is amazing!!!

  • Jody

    What are everyone’s thoughts on the Empire Palazzo bag that Gigi is always carrying? I really like it and am thinking about purchasing it, but wanted to see what others think.

    • TSH

      I JUST bought this bag in black on black. It’s fabulous. I couldn’t take my eyes off it, kept going back to it, and finally pulled the trigger. It’s super functional, very well made and surprisingly regal. The medusa clasp is genius, and the 2 cross body straps included are generous. Lots of fun colors to choose from. I am surprised not more of tpf’ers have gotten on the bandwagon.

      • Jody

        Thanks for the feedback. Yeah, I loved it the second I saw it and keep thinking about it. Love the clasp!

  • Sparky

    I can’t say I have a favorite brand right now. Sometimes I buy a bag for its functionality and purpose, other times I want to acquire a particular brand. For example: I was looking for an everyday, knock around essentials bag so I bought a Balenciaga Mini City (I hadn’t considered Bal before). For my first Chanel I bought a seasonal Boy.

    Ultimately it depends on the brand’s current collection… I’m TOTALLY off Gucci now, the current Chanel collection is fabulous, LV finally come up with a few options I’m interested in so I’ll be getting my first LV soon. Let’s not forget Coach has some excellent offerings lately.

    • Kate

      So funny. I just bought a Balenciaga Mini City as well, in a summery shade of blue for my warm weather bag. It just arrived on Friday. (I guess all the nasty weather in the Northeast lately has me fantasizing that Spring is just around the corner.) Never considered one, either, until a few months ago. In fact, I think I once referred to Bal motorcycle bags as “aggressively ugly.” Go figure. The small and mini City really grew on me.

      I bought a Gucci Marmont bag in November when I was in Italy, and I’m obsessed with it. I want more colors and different sizes now. That particular line just really floats my boat.

  • Beebee

    Gucci right now is my favorite. Recently I purchased black Dionysus bag with crystals and 4 pair of Gucci shoes. If you looking for unique and fun designs, Gucci is the way to go.

  • W S M

    Currently for me Loewe is No.1 for very creative and innovative designs. I really love the zipped tote from SS17 which is available on Barney’s. Very different from the rest of the market. Gucci is No.2 for catching my interest since I didn’t much care for Gucci before Alessandro arrived. Dior, Vuitton and Chanel are always my faves anyway. https://uploads.disquscdn.com/images/255c647cde63ea30c1051cf8da98a6d5ee3405e0caf31aebeb7ff0a48982bd5a.jpg

  • Dave

    Loewe of course, I kwow it all my life and now everybody is having a glance and buying the great bags created by the artist of the handcraft and desing, JW Anderson. Amazona, Flamenco, Puzzle or Hammock are perfect bags made in with a top quality and also they are cute!!!!!!

  • Amazona

    Still loving Longchamp. No reason to stop. They make beautiful, durable bags at a price point I can deal with.

  • Jamay Osborn

    im loving the YSL cabas chyc bag in nude with gold hardwear and ilove dresing it up with all of my fendi monsters (i have 5)

  • crescent

    Fendi for me followed closely by Gucci.

  • Maya

    Aside from Alexander McQueen and Rick Owens who are my ride or die, Gucci is absolutely killing it right now!!

  • emily

    Gucci and Saint Laurent. I am hoping my next bag purchase will be the Saint Laurent blogger bag or Saint Laurent matlasse will be my next bag purchase, I’m also hoping to get my hands on a pair of Gucci loafers and the Gucci marmont mini bag.

  • Chanel and Hermes

  • Mv

    Dior and Fendi!

  • Passerine

    Fontana Milano 1915. Great bags and the flagship store in Milan carries a much bigger selection than what is available in Barney’s. The brand is known for its high quality materials and workmanship, plus the bags are available in a range of luscious colours.

  • Tee

    I’m loving the Dior (Diorama). Chanel is a close 2nd followed by Gucci.
    it would be awesome if you would list Dior’s bags (in your brands drop down, its missing) and their prices

  • Imgoingbroke

    G U C C I

  • Andre Meaux

    For me it always stays the same, Louis Vuitton & Coach…I know I know, Coach? Yes, Coach.

  • Choogamo64

    Love love love Chanel, however Fendi is on point and the Rogue Coach bag is a nice addition. However again, I’m considering the striped Balenciaga tote as a recent to be acquisition love it.

  • Jess

    Gucci gucci gucci.

  • B.S.

    Definitely Louis Vuitton!