Maison Goyard remains one of the world’s oldest luxury brands, specializing in trunks and leather goods to this day. It is also one of the few remaining luxury brands that remains so tight-lipped, with very little readily available information revealed to the public.
They are known for dropping hints at new releases a little at a time, as they please, leaving customers wanting more (and more, and more). Of course, the PurseForum has helped bridge the gap between IRL shopping and online shopping, as Goyard remains a rare brand that does not sell its products online. Even its prices aren’t listed on the web.
Still, the elusive brand eventually gave in and created a social media presence, dropping a look at its latest drops little by little, enticing collectors everywhere to run (not walk) to Goyard’s exclusive locations for a better look. Today, we’re here with the latest drop, as part of the seasonal Le Jardin Goyard collection, and it does not disappoint.
SUMMER IN GOYARD
Joining the Le Jardin Saint Louis is the perfect summer carryall, the Belharra PM, in both of 2025’s limited edition Goyardine colorways—iris and Fuchsia.
An iconic staple of the brand, the emblematic bucket bag shape is reimagined in stunning seasonal shades with the same floral interior. The floral pattern is inspired by herbariums, and its materials—cotton, linen, and hemp — pay homage to the fabrics used to create Goyardine canvas.
The bag is offered alongside a select number of silhouettes in these limited-edition shades, including the Villette PM, Poitiers, and the fan-favorite seasonal Aligre, which shines in this year’s seasonal colors.
Are you adding any of these seasonal pieces to your collection?
Very cute