Ferragamo is riding a heat wave at the moment. The brand struck handbag gold with its latest major push, the Fiamma, and followed it up by enticing its fans with an online film series and now a digital trunk show.

For its Fall 2014 collection, Salvatore Ferragamo tapped Alexandra Richards, Leigh Lezark, Genevieve Jones and Princess Melusine Ruspoli for its campaign. The four ladies were shot on location around New York, and each picked her favorite looks from Massimiliano Giornetti’s fall runway collection.

I already adore Ferragamo bags, but after seeing these photos, I have a new appreciation of all things Ferragamo. Fall will be here before we know it, so start picking out your fall must-haves; you can start by visiting the Ferragamo Digital Trunk Show to swoon over the collection.

Ferragamo FW14 Runway Collection Digital Trunk Show Ferragamo FW14 Runway Collection Digital Trunk Show 1 Ferragamo FW14 Runway Collection Digital Trunk Show 2 Ferragamo FW14 Runway Collection Digital Trunk Show 3 Ferragamo FW14 Runway Collection Digital Trunk Show 4

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