Fendi's accessory strategy is smart: the brand creates a relatively small number of simple, structured bags that look expensive because of their sharp, modern finishes, and then it uses those pieces as a jumping-off point for texture, embellishment and variation in size and scale. The approach combined familiarity and novelty, and based on how hard it is to find Fendi bags on sale at the end of every season, it hits a sweet spot in bag lovers' collective imagination. If that rings true to you, Fendi's just-debuted Pre-Fall 2017 bags are sure to please.
The brand appears to feel confident that the yet-to-hit-stores Fendi Rainbow Bag will be popular with consumers, because the pre-fall lookbook features it prominently, alongside proven favorites like the Petite 3Jours, Peekaboo and DotCom bags. The selection also includes a new north-south shoulder bag with a circular closure, the name of which has yet to be released. Check it all out below; you can expect these bags to land in stores mid-summer.
[Photos via Vogue Runway]