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I have such a difficult time thinking of Lacoste as a fashion brand. These pictures of the Lacoste Spring 2012 from Mercedes-Benz Fashion Week New York clearly indicate that the company wants to continue to capitalize on its polo shirt popularity to move into something more sophisticated and chic, which is an ambition I can appreciate.

This collection is as good a continuation of that ambition as you could expect, but it still felt a tad stunted to me. The color palette was limited and there was little print in a fashion atmosphere that’s currently embracing both, which feels like an opportunity that Lacoste left on the table. That’s not to say that there’s much to be gained in chasing trends just for the sake of chasing them, but a more adventurous outing would serve the brand well in its bid to move beyond polo shirts in the consciousness of fashion customers. As it was, the few pieces that featured geometric patterns were a standout.

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Share Your Thoughts With Us

  • Jackie

    I find it hard to see them as that as well but it does look like they’re trying their hand at something new! I do like the romper of look 6 though — mainly those interesting sleeves.

  • Demi

    I like only the 1st dress. The others are blah…

  • Blair

    The black romper and the first geometric dress were…intriguing. The rest looks like something you could find thrown at the bottom of the racks at Ross. Nice try, Lacoste. It was an honourable attempt, but nothing to write home to mother about.

    • rose60610

      Agreed. It’s hard to think of LaCoste being a fashion brand beyond sportswear. I say “stick to your knitting”. They remind me of the Ralph Lauren Polo dresses. I hope they don’t dilute their nice polo shirt business into bankruptcy due to a too far reach into higher fashion.

  • Angela

    It may not seem much. But I see it as a good move for Lacoste to take it a little more slowly in their attempt to bring the brand towards a more fashionable direction. They have a huge following from the mainstream, and would probably want see through the growth of these people too in terms of fashion, and not just attract a totally different set of clients.
    It seems they can do so much more, and I suspect they will – in their future collections.

  • FashionA

    I really like the slacks in the large picture on the left, which is why I click to read more. I was pleasantly surprised to see the top six designs, while although simplistic, I find appealing and stylish.