Raf Simons had a very particular viewpoint at Dior from the very beginning: futuristic, architectural, innovative and extremely feminine. His successor, former Valentino co-creative director Maria Grazia Chiuri, has established her own very different viewpoint just as rapidly: her Dior harkens to the past on a number of simultaneous timelines, and with Dior’s just-debuted Pre-Fall 2017 bags, she’s chosen to plumb both the mid-20th century and the 1980s.

Logos are a resurgent trend in fashion thanks in large part to brands like Gucci, who are finding ways to blend a winking acknowledgement of early 2000s gaudiness with 80s excess and a splash of au courant streetwear. Chiuri brings this to a number of brand new Dior bags (many of which reflect Chiuri’s influence on Valentino’s recent accessories in her previous position) by way of big, gold Dior logos, spelling out the full name. In addition to that, Chiuri revives the Dior logo jacquard fabric on bags that look like they were made when it was last popular. Part of me wants to scoff at how on-the-nose those pieces feel, but in a market with endless appetite for nostalgia, they might just find their place.

What was most interesting to me, though, was how few of the bags felt anything like the Dior that gained so much popularity with accessories shoppers in the past few years. In addition to the bags that harkened back to the early 2000s and 1980s, there were many that looked further into the past, as far as the 1950s. That was a massively important time for Dior, of course, but it’s not one we’ve often seen represented in the brand’s modern bags.

Check out all the bags from the line below and let us know what you think in the comments.

[Photos via Vogue Runway]

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FashionableLena
FashionableLena
6 years ago

I have been looking at vintage Dior bags for about a year on various sites. Finally got a saddle bag. So, I definitely recognize some of these. I like it when creative directors pull from the archives and make the designs modern. Keeps things fresh while still acknowledging the past.

psny15
psny15
6 years ago

why are we spelling DIOR out? it cheapens a bag
the charms and the carnage says Dior elegantly!

missarewa
6 years ago

No. Please new person don’t ruin Dior for me. And please don’t release 2500 new bags like Gucci.

Fawcett Proust
Fawcett Proust
6 years ago

Love love love the heart clutch. Not crazy about the Dior logo, however.

Kate
Kate
6 years ago

Oh, gosh. The screaming “DIOR” and CD logos are really, really cheap-looking. This isn’t the direction I want to see a house like Dior go. I think you can have more fun with some labels, but Dior is supposed to be elegant.

Tang
Tang
6 years ago
Reply to  Kate

Ageee!

Stephanie Durham
Stephanie Durham
6 years ago

Dont get me wrong, I actually like Moschino. However, I also like Dior and not a weird hybrid of the two. Some of the designs are nice though.

Gigi
Gigi
6 years ago

Looks like they were inspired by Gucci. I’m not a huge Dior fan but these aren’t bad 🙂

tia maria
tia maria
6 years ago
Reply to  Gigi

me thinks too! these remind me of Gucci and Valentino – it’s like a mix of both worlds…i kinda like the vintage vibe to it. i’ve never owned a Dior bag and was actually thinking of getting a Be Dior…and then saw this post – my, oh my…glad i waited! i want to have that bordeaux croc ladylike purse, the black Kelly-shaped one, and/or the box bag a la Mark Cross – i want them all!!!

TheModMazza
TheModMazza
6 years ago

This reminds me of tacky Moschino…. an epic failure.

psny15
psny15
6 years ago
Reply to  TheModMazza

totally agree

sam
sam
6 years ago
Reply to  psny15

on point! this is terrible

Rama
Rama
6 years ago

*Yawn*
What’s new or exciting here?

Y Ajayi
Y Ajayi
6 years ago

I don’t like the Dior logo on these bags, looks ostentatious.

GG Pastel