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Target takes on Proenza Schouler’s PS1


Left: Proenza Schouler Extra Large PS1, $2,350 at Net-A-Porter.com. Right: Mossimo® Messenger Cognac, $34.99 at Target

One of the main things I had to get used to after moving to NYC was missing out on my bi-weekly Target shopping trips (and Chick-fil-A, but that is an entirely different story). I grew accustomed to shopping for all of my household needs and then browsing the designer collaborations Target had to offer on every visit. After all, Target has collaborated with many huge designer brands for their Target on the Go! International line. One of these designers is Proenza Schouler, which released a collection with Target in the mid-2000’s. The collection was so sought after that Target just reissued several of the dresses a couple of weeks ago alongside other popular past designer collaborations.


That is why seeing this Mossimo Messenger in Cognac on the Target website is particularly interesting since the bag clearly looks similar to the famed Proenza Schouler PS1. While we know Target has many bags that are modeled after well-known designer bags, this bag hits a little too close to home because of the business relationship Proenza has with Target.

Blog debate: Did Target take a step too far by carrying this PS1 look-a-like?

[More on this via NY Times]
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