Revamping a brand is no small or simple task, but Coach‘s Stuart Vevers has one important thing on his side: history. Coach is celebrating its 75th anniversary this year, and to celebrate, the brand recently launched two capsule collections: Coach Vintage, exclusively at Barneys, and Coach 1941 x Opening Ceremony, exclusively at…well, I bet you can figure that one out.
Coach Vintage is a collection of one-of-a-kind vintage bags that the brand sourced from all over the world over a period of 18 months and then hand-embellished in its NYC workshop with fringe, stripes and rip-and-repair details. Each bag is entirely unique, and it comes with a tag indication it is edition one of one. The limited line is available in the NYC and Beverly Hills Barneys locations, as well as a select few available online.
Coach 1941 x Opening Ceremony also looks into the past with modern reinventions of classic Coach styles from the 1960s, rendered in smooth leather and printed calf hair. The bags, while they last, are available in Opening Ceremony’s LA and New York City Stores, as well as the retailer’s website.
Coach’s attempts to meld the heritage of its past with the high-fashion focus of its future have been largely successful, aesthetically speaking, and getting both Barneys and Opening Ceremony on board is a notable step. Not only are they both high-end retailers, but they’re stores known specifically for how cool their offerings are; those are important cosigns for a brand trying to attract shoppers who might have been turned off during the brand’s logo-heavy days. So far, so good. Check out a selection of the bags below.
Coach 1941 x Opening Ceremony Cashin Carry Tote
$995 via Opening Ceremony