Coach is in the middle of a major reinvention, and now the first full collection from creative director Stuart Vevers has arrived for purchase. The line is inspired by the American West and traditional workwear, and the bags have a slightly rough-around-the-edges feel that will be new to many of the brand’s longtime fans. Naturally, the collection includes a bunch of brand new handbags. (more…)

From the moment we entered the Coach Spring 2015 show, it was clear that creative director Stuart Vevers has yet to end his love affair with the idea of traditional Americana. From the engine sounds on the soundtrack to the flat, dusty West Texas vistas on the walls, the theme was much subtler in the bags, outwear and clothes than it was in the collection’s surroundings. (more…)

As we all know, Coach is in the middle of a rebranding effort to make itself palatable to a more discerning, higher-spending clientele, and it looks like that transition has now begun in earnest. Although Stuart Vevers’ first Coach collection has yet to start arriving in stores, the brand’s extremely slick ad campaign has already made the rounds, and now we have our first glimpse at the brand’s first in-store installation under its new creative director. It involves giant animal heads. (more…)

‘Tis the season for the debut of major Fall 2014 ad campaigns. First, Nicolas Ghesquiere unveiled his vision for Louis Vuitton via three of the world’s most iconic photographers, and now Coach has stepped into the ring with a heavyweight photog of their own. New creative director Stuart Vevers commissioned model portraits by Steven Meisel, which were then layered over a series of landscapes by fine art photographer Joel Sternfeld, featuring the then-abandoned vistas of what is now New York City’s High Line Park.

Coach’s Fall 2014 collection, the first under Vevers’ direction, was heavily inspired by the visual conventions of the American West, which makes both the inclusion of Sternfeld’s photos and the powerful, forward-facing poses of the models a solid fit for the feel of the clothes, bags and accessories. The ads will debut in September magazines, and they’re just the latest push in Coach’s overall efforts to both buoy sagging profits and give the brand a more stylish edge that will appeal to more monied consumers.

Coach and Vuitton have chosen similar tactics for their fall ads; which brand’s do you like better? Do you think the approach will have the desired effects?

It’s no secret that Coach is in flux. After the departure of longtime creative head Reed Krakoff, the company has decided to pivot its public image in a more fashion-savvy direction. First, that meant bringing on handbag savant Stuart Vevers, late of Loewe and Mulberry, and allowing him to set a tone for the brand’s aesthetic future. The next step, it appears, is shifting its retail strategy – there are going to be far fewer Coach stores in the near future, according to Women’s Wear Daily. (more…)

Father’s Day is this weekend, which might be a surprise to you because shopping sites don’t remind you of it nearly as much as they do Mother’s Day, unless you’re a frequenter of the Home Depot site. I’m not, mostly because I have nowhere to store a ride-on lawn tractor (and I don’t have a lawn), but somehow, I’ve managed not only to remember, but come up with the perfect dad bag gift: the Coach Bleecker Bar Stripe Day Tote. Hear me out on this.

To me, the perfect dad gift has to strike a balance. You have to get him something that has a practical use, but also something that he might not necessarily think to buy for himself. A fashionable-but-functional bag sits firmly in that category, and although leather stripes might be a little out there for traditionalists, this bag has a lot of promising Cool Dad characteristics.

First, it’s big enough to be regarded as luggage of sorts, which might make bag-resistant dads feel a little better about carrying it. Second, it’s got two handle options – totally practical. Third, the blue/brown/tan colorway is absolutely dad-approved, even in conservative households. The styling might be a little bit modern, but someone’s gotta usher pops into the 21st century. If he’s already conquered the iPhone, here’s his next opportunity.

Buy through Coach for $698.

We hadn’t heard that Coach had poached a Vice President from Louis Vuitton, but the news came to us yesterday by way of a The Fashion Law post detailing Louis Vuitton North America’s new lawsuit against the American leather goods stalwart and one of its newest executives, Joon Ma. Apparently there’s some bad blood between the handbag giants. (more…)

This week at PurseBlog is dedicated to our moms, leading up to Mother’s Day this Sunday.

To kick it off, we decided to showcase some of the places in the city that we love going with our moms, along with the bags we love to carry for our mother-daughter dates (or the bags we’d like to carry!). I have so many wonderful memories with my mom, and each time I see her, we make new ones. This series is dedicated to my mom, and all the moms out there. (more…)

Bag: Coach Bleecker Sullivan Hobo

Price: $378 via Coach

Why It’s the Bag of the Week: Coach has been knocking it out of the park with its bags over the past couple of seasons. We took the brand’s Spring 2014 collection on a tour through New York recently, and I fell in love with spring’s edgepaint bags. This hobo is a beautiful shape, and the color combination is perfect for spring. Coach uses premium materials, and the price is awesome, too!

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