The invite to the Coach Fall 2015 fashion week show alluded to a sense of rebellion, with skulls and lightning bolts scattered on the front. Stuart Vevers set the stage for the collection against a barren winter backdrop, alongside train track pillars. What followed was what Vevers deemed "the charm of the familiar.
While Coach is, in many ways, still the brand we've always know, its new direction is evident. The handbags have been modernized in a way that blends the past with the future of the brand, including beautiful leather with chunky stitching or the words "Wanted," "Nomad" and "Lucky" embroidered across the front. A few new styles were shown, including a satchel that has our forum members buzzing already, as well as a crossbody in a plethora of different finishes.
The handbags, while our focus, were only part of the story. Coach may be known for its leather goods, but the brand's outerwear is entirely on point, with so many coats that are steeped in tradition while still feeling modern. The looks included shearling in every way you could imagine as well as leather, rendered in full coats, short jackets, vests and everything in between.
The bags worked so well with the mood of the show and the changes Coach is making. I have a bag from Vevers' first collection for Coach and it still delights me and prompts lots of compliments. Very few people seem to recognize the bag as Coach, but that is part of the excitement for me. To witness an iconic American brand revamping itself before our very eyes while staying true to the heritage is a feat few accomplish successfully, and Stuart Vevers continues to do just that.
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