Change is afoot both in fashion as a whole and within many luxury brands. It seems like brands are changing hands and overhauling their core vision and DNA one at a time. At Chloé, Gabriela Hearst continues to hone in on a specific, calculated vision, combining a distinct vision with an ever-expanding focus on climate solutions.
While developing the spring 2023 collection, which fans are given a preview of in the brand’s just-released resort 2023 lookbook, Hearst continues to explore ways for fashion and eco-consciousness to work in tandem at the Maison. The Spring/Summer collection explores the commerciality of fusion energy, aiming to prove it is one of the cleanest and most affordable forms of energy.
Energy Moves the Universe
There’s more than just a literal aspect to this narrative. Rather, fusion is explored through storytelling, with stars representing fusion energy throughout the collection. Star motifs are laser cut onto leather and other RTW pieces throughout the collection, and the constellations are embroidered onto silk chiffon dresses. With each collection, Hearst proves that her Chloé is a new Chloé, but she still does not lose sight of the brand’s history at the core of each collection.
Bags Modernize House Codes
As for the bags, they ooze an effortless simplicity that pairs well with the rest of the collection. Bags reinterpret some of the Maison’s most historic codes. Lucious leather is used throughout the collection, making the otherwise simple silhouettes feel luxurious and lust-worthy. You’ll notice that some of the House’s most iconic details from its beloved Marcie line are carried over onto new shapes, reimagined as both a new pouch and a tote. The designs are meant to stay true to the Chloé savoir-faire, and no detail goes untouched. The silhouettes here don’t exactly reinvent the wheel, but they still feel inherently Chloé, and in a world of ever-changing brand identities, that’s rather comforting.