Chloé

Chloé’s Pre-Fall 2019 Bags Capitalize on Successful Elements of Past Bags

and there's not a Drew or Faye in sight...

It seems as if every single designer is playing into the logo love trend these days, so it shouldn’t have come as much of a surprise when Natacha Ramsay-Levi debuted a huge ‘C’ logo hardware on Chloé’s resort 2019 bags. For Spring 2019, Ramsay-Levy chose to hone in on the Chloé ‘C ‘even more, introducing new shapes and sizes, and the collection as a whole gave off a bit of logo overload! I’m pleased to say that for Pre-Fall 2019, Ramsay-Levy used the ‘C’ sparingly and instead chose to introduce new versions of the Chloé Tess Bag along with some interesting new shapes. I’m both intrigued and excited by this direction, and with a handful of collections for the brand under her belt, it seems as if Ramsay-Levy found her groove.

Overall the collection was commercially strong with bags in mostly neutral tones. The Tess Bag was elevated for Pre-Fall 2019 in what appears to be a pretty embossed croc. I was a fan of this bag from the beginning, and it works well alongside the introduction of two new bags for the brand, both of which take elements from previous bag hits. The first, is a boxy chain bag, which appears to come in two sizes. Shown in black, and brown, this bag features a flap closure, and if you look closely at the hardware on this bag, you’ll recognize it from the ever-popular Chloé Drew Bag. Next up, Ramsay-Levy added another day bag to the Chloé line-up, which at first glance appears very similar to the Chloé Lexa. This new day bag has both a top handle and a longer shoulder strap. You’ll notice a large, exaggerated lock, which is reminiscent of former it-bag, the Chloé Paddington. New versions of the Chloé C Bag feature textured leather in a camo-like print, which is also used on the Tess Bag as well. Check out all the bags below.

[Photos via Vogue Runway]

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